Venice, California-based artisanal food brand Fourth & Heart has transitioned to a lifestyle platform with the debut of its Woke energy bars.
Harnessing its background in the ghee industry, the Woke bars will give consumers access to the benefits of clarified butter and collagen through an on-the-go format designed to power active lifestyles.
Ghee is an ancient Ayurvedic staple that is commonly known as clarified butter in the West.
Available on Fourth & Heart’s website and Sprouts stores nationwide, Woke is the first line of energy bars that contains a protein base of whole pasture-raised eggs (yolk and whites).
Free of trans fat, soy, sugar alcohols, refined sugars, palm oil, inulin and lactose, Woke bars are healthy snacks made with Non-GMO ingredients and grass-fed collagen, pasture-raised and cage-free eggs and cashew butter.
Offered in two paleo-certified flavors, Dark Chocti and Cookie Dough, as well as a Peanut Butter variation, the low-glycemic bars are certified gluten free and contain between 10-12 grams of protein.
“We continually look for new and exciting ways to encourage consumers to integrate ghee into daily routines,” said Raquel Tavares, founder and CEO of Fourth & Heart.
“Our bars seamlessly transition our grass-fed ghee from a kitchen staple to an ingredient in our new functional protein snack. Furthermore, our brand’s overarching theme is the encouragement to follow your bliss through eating and living consciously. With essential doses of fiber, iron, protein, collagen and healthy fats, our Woke bars make it easy to remain conscious of what we are eating no matter how busy life can get.”
