NORTHEAST: Four New Jersey Supermarkets To Be Rebranded As The Fresh Grocer 

Last updated on June 14th, 2024

The Maniaci family and its Nicholas Markets company, which currently operate four Foodtown stores in Cedar Grove, Colonia, North Haledon, and the Township of Washington, New Jersey, will transition its stores to The Fresh Grocer brand starting in February. The Fresh Grocer is a registered trademark of the retailer-owned cooperative Wakefern Food Corp. specializing in high quality, fresh prepared foods and meeting the needs, tastes and traditions of the communities in which the stores are located. 

The stores that will be rebranded to The Fresh Grocer will transition to the new format by the following dates:

• Colonia, 510 Inman Avenue, Feb. 14;
• Township of Washington, 315 Pascack Road, Feb. 21;
• North Haledon, 1068 High Mountain Road, Feb. 28; and
• Cedar Grove, 597 Pompton Avenue, on March 6.

Shoppers can sign up for Fresh Grocer Price Plus Club card by visiting any of the four Nicholas Markets locations starting Saturday, Feb. 1. Customers will also notice new advertising circulars this month with special deals for the new The Fresh Grocer stores.

“My customers know they get a top-notch, specialty grocery shopping experience at our stores, and we will continue to provide all the things our customers know and love while adding new and exciting features as we rebrand to The Fresh Grocer,” said David Maniaci, current president and CEO of Nicholas Markets.  “This is the exciting next chapter in my family’s 77-year history in the grocery business. I want to thank shoppers for their ongoing support as we complete our rebranding efforts and make the change to The Fresh Grocer.” 

The Maniaci Family announced last October that it had joined retailer-owned cooperative Wakefern Food Corp. The move made the Maniaci family and its company, Nicholas Markets, the 51st member of the supermarket cooperative based in Keasbey, New Jersey.

The new Fresh Grocer locations also will offer several new Wakefern Own Brand products, including the Bowl & Basket (food) and Paperbird (household) lines. Shoppers also will be able to purchase Wakefern’s award-winning Wholesome Pantry brands, which include the Wholesome Pantry Organic line as well as a range of products free from 110 ingredients and artificial additives and preservatives.