Blue Diamond, the Sacramento, California-based almond marketer and processor, is bringing its almond-growing history to life in this year’s Rose Parade, the annual New Year’s Day event held in Pasadena, California. This is the second year the brand will participate in the parade.
Blue Diamond’s Rose Parade float will feature Almond Breeze Almondmilk as the headlining Blue Diamond product. The float will show how Blue Diamond’s legacy came into existence from the first seed planted in California’s soil, to the creation of the almondmilk. Blue Diamond says its float will highlight the generations of growers who have passed on their pioneering spirit, commitment of quality and love of sharing their craft to their families. The float will be decorated with more than 300 pounds of almonds and more than 20,000 California-grown roses and flowers, weighing approximately 45,000 pounds.
The Blue Diamond Almond Breeze float will also showcase six almond orchard farmer families who are a part of Blue Diamond Growers’ cooperative of approximately 3,000 growers—currently, one of the world’s leading agricultural co-ops. The six grower families to be spotlighted on the float come from multi-generational farming families, many who have been Blue Diamond Almond Growers for decades.
“We’re thrilled to be back in this year’s Rose Parade and spotlight our family of growers on the Blue Diamond Almond Breeze float. Generations of growers have passed on their optimism, commitment and pride to their families, so ‘The Power of Hope’ theme speaks volumes to each of our farmers who have dedicated their lives to the almond lifecycle and to supplying our consumers around the globe with the best California almond products,” said Raj Joshi, Blue Diamond SVP, global consumer division. “We are incredibly honored to work with them and we want to make sure they receive the recognition they deserve.”
One of Blue Diamond’s key product offerings is Almond Breeze Almondmilk, a plant-based milk. As the No. 1 almondmilk in the U.S., Almond Breeze is a keystone of the Blue Diamond product suite and a marquee brand for the float. Made with California almonds, its unsweetened varieties have zero added sugar and only 30 calories per serving. Almond Breeze comes in both refrigerated and shelf stable packaging.
The Rose Parade takes place on Jan. 1, starting at 8:00 a.m. PST in Pasadena, California, and also will be broadcast on live television.
