Last updated on June 14th, 2024
Sh’nnong Beverage Co. is launching new Má Functional Iced Teas with CBD+ natural botanicals with a national rollout to more than 500 locations of The Vitamin Shoppe. Má ready-to-drink teas’ roots date back to 2737 BC when Emperor Shennong of China discovered tea and combined it with organic hemp and botanicals to make his original Má brews.
Sh’nnong Beverage Co. says its next-generation plant-based beverages start with Green, Oolong or Bai Mudan teas blended with CBD+ natural botanicals to detox, focus or relax.
Jill Beraud, CEO and co-founder of Sh’nnong Beverages Co., previously served as president of Starbucks & Lipton Joint Ventures at PepsiCo, where she oversaw the largest global tea portfolio and the reinvention of Pure Leaf Teas.
“When my business partner Charlie Herbstreith and I originally discussed this idea, it reminded me of my time at PepsiCo when kombucha and coconut water were just emerging. However, given the far-reaching benefits of CBD, this is a much bigger white space,” Beraud said. “The Vitamin Shoppe is the perfect launch partner for us. They are establishing themselves as CBD Central across multiple categories and have tremendous in-store expertise in health, wellness and nutrition.”
Sh’nnong Beverage Co. is infusing each Má Iced Tea with CBD+ natural botanicals. CBD+ not only harnesses the functional benefits of zero-THC Hemp CBD but elevates those benefits by combining it with nearly 20 different herbs and spices inspired by the original Má brews of Emperor Shennong. Shennong used his brews to treat a variety of conditions and later became known as the Father of Chinese Herbal Medicine.
“We founded Sh’nnong Beverage Co. on the principle of creating plant-based, better-for-you beverages leveraging not only the benefits of CBD, but also those of natural botanicals, adaptogens, herbs and spices, said co-founder and Chief Branding Officer Charlie Herbstreith.
