Last updated on June 13th, 2024
H-E-B and the San Antonio Spurs are at it again with a lineup of fun-filled commercials, featuring slapstick performances by current players and team legends. To tip off the Silver and Black’s 2019-20 season, six commercials are rolling out in the coming weeks during regular-season games.
The 30-second spots showcase a cast that includes LaMarcus Aldridge, DeMar DeRozan, Rudy Gay, Patty Mills and the newest addition to the award-winning spots, shooting guard Bryn Forbes. The Spurs legends spot includes Bruce Bowen, Tim Duncan, Sean Elliott, George Gervin, Manu Ginobili and David Robinson. Together they welcome into the ranks four-time NBA champion Tony Parker.
“I recently noticed an award on my shelf and realized this was the 15th anniversary of us doing commercials with the Spurs,” said Cory Basso, H-E-B group VP of marketing & advertising. “Every year, the players love making them and the fans love seeing them.”
This year, Spurs players dress up as pirates and get animated, while the Spurs Coyote cooks up something smoky, Manu and Bruce fancy some cheesy art by San Antonio artist Rob the Original and the Legends Club retires to a Texas ranch to grill, ax throw and do a little goat yoga. The amusing ads spotlight a collection of H-E-B products and Primo Picks such as Meal Simple, H-E-B Mootopia, H-E-B Natural beef, and H-E-B seafood and sushi. Fans also will get a glimpse at the “All Tony Vehicle,” which was designed by Tim Duncan’s BlackJack Speed Shop.
The first two commercials aired during the season opener against the New York Knicks on Oct. 23. The remaining commercials will air in the San Antonio area during upcoming games.
This continued collaboration between H-E-B and Spurs Sports & Entertainment has led to community investment projects and provided Spurs fans and H-E-B customers with player appearances and fan appreciation events throughout the year.
