Parma, Idaho-based Sunions will return later this fall and will have four times the crop this year than last, making the tearless onion’s third season the strongest yet.
“With the success of last year, our growers made a significant expansion of acreage this year,” said Crop Sales Manager Lyndon Johnson. “With their support, we’re able to offer Sunions to more retailers and expect to be in over 10,000 stores. The consumer feedback has been tremendous; not only do they love the tearless aspect but also the incredible sweet flavor of the onion.”
Sunions tearless onions, a long-day sweet onion variety grown in Washington and Nevada, was developed by Nunhems Vegetable Seeds and bred using traditional methods. “Sunions are unique in that they become sweeter and even more tearless the longer they store. We triple test them and don’t release until they’re ready,” said Johnson.
Sunions are backed by a comprehensive marketing plan including geotargeted digital advertising, point-of-sale materials, produce manager education andsocial media content, as well as consumer advertising and a public relations campaign.
Sunions are the product of nearly 30 years of research, development and natural hybridization. Once harvested, they follow a tightly controlled flavor protocol and are tested throughout storage. Then, growers ship them to retailers around the country. The onions are marketed and distributed exclusively by Onions 52 and Peri & Sons Farms.
