Kraft Heinz Co.’s P3 Portable Protein Pack launched a new UFC Performance Institute co-branded snack as part of its existing line of products in partnership with UFC, the mixed martial arts organization.
The new protein pack is designed for active consumers looking for a protein-rich snack and features rotisserie-seasoned chicken, pretzels, mozzarella cheese and dried cranberries. The latest P3 is the first of its kind to be co-developed with nutritionists from the UFC Performance Institute and uses a 2-to-1 ratio of carbohydrates to protein. Each pack contains 11g of protein and 25g of carbohydrates.
“We know not all snacks are the same and when people are looking to get things done, they turn to protein,” said Ann Wasko, senior associate brand manager of P3. “With our newest P3 pack, we’re excited to give our consumers a high-protein snack designed just for them with our partners at UFC.”
In 2018, P3 and UFC partnered to name P3 the “Official Protein Snack” of UFC. The partnership was extended in 2019.
“The new co-branded UFC Performance Institute P3 protein snack developed in conjunction with our nutritional experts at the UFC Performance Institute is a natural extension of both brands and an innovative way to cross-market to UFC fans and health enthusiasts,” said Tracey Bleczinski, UFC SVP of global consumer products. “We are thrilled to extend the existing partnership to include this newly developed licensed product.”
“The 2-to-1 carb to protein ratio is designed to help fuel a great workout for anyone on the go,” said Clint Wattenberg, UFC Performance Institute’s director of performance nutrition. “With this specific balance of nutrients, the protein portion helps support muscle tissue repair and metabolic health, while the carbohydrates help actively fuel the physical activity.”
The new snack will be available for a suggested retail price of $2.99 at retailers nationwide.
