Last updated on March 25th, 2021
Bristol Seafood’s new ready-to-cook brand My Fish Dish launched in all 62 locations of QFC in September. My Fish Dish is a retail line of seafood that includes scallops, cod, wild Sockeye salmon and Atlantic salmon in three different flavors in both frozen and slack and sell.
“My Fish Dish addresses the primary barrier to seafood discovery and ease of preparation. Pairing all-natural, sustainably sourced seafood with the included compound butters, seasonings, and marinades takes all of the guesswork away from creating a delicious, high-quality, high-protein meal. Bristol Seafood is already a trusted brand with our shoppers and the launch is off to a fantastic start,” says Joshua Dooley, meat and seafood sales manager at QFC/Kroger.
Mary French, procurement manager for Ocean Beauty Seafoods in Seattle, adds, “Our mission is to deliver the safest and highest quality sustainable seafood products to the world and My Fish Dish fits perfectly. We are thrilled to take our partnership with Bristol Seafoods to the next level. Customer reception has been incredible.”
“Quality, price and taste all matter to consumers and My Fish Dish delivers on all three,” says Iréne Moon, VP of marketing. “We are thrilled to launch this product line in the Pacific Northwest with our partners at QFC and Ocean Beauty.”
QFC, a Kroger Co. subsidiary, is based in Bellevue, Washington.
