Last updated on September 18th, 2019
7-Eleven stores have launched new baked goods inspired by cocktail favorites. The alcohol-free donuts and cupcake are made fresh daily in local kitchens.
The three new bakery items are available at participating 7-Eleven stores for a limited time:
- Piña Colada Cupcake, a white cupcake with banana and pineapple, filled with piña colada-flavored filling and piña colada icing topped with coconut and gold sugar. It is the first-ever cupcake available nationwide in 7-Eleven’s fresh bakery assortment.
- Bourbon Maple Praline Yeast Donut, covered with maple and bourbon-flavored icing, topped with praline pecans and drizzled with white icing and gold sugar.
- Cinnamon Fire Bomb Cake Donut, a cake donut with fiery heat featuring cinnamon glaze, topped with red and gold sugar crystals.
All 7-Eleven bakery items in the fresh case are baked in local kitchens and delivered to 7-Eleven stores every day before the morning rush. Located on the top shelf of the bakery case, these limited-time treats have a suggested retail price of $1.99. They can be paired with any size cup of coffee or other hot beverage for just a dollar during the Irving, Texas-based retailer’s fall coffee promotion.
“7-Eleven stores are in a unique position to offer innovative premium donuts at a great value, relative to the gourmet donut industry,” says Vareesha Shariff, 7-Eleven product director. “The new top-shelf donuts and piña colada cupcake have distinctive flavors that play off mixology trends and the craft cocktail creativity that shows up in upscale bars and restaurants, as well as on Instagram. They’re delicious, and you can drive after you eat one…or two!”
7-Eleven says Millennials and Gen Z are looking for more adventurous taste combinations and flavor mashups. Alcohol-inspired flavors and unusual fillings show up as favorites on donut taste trend lists.
“Donuts aren’t just for breakfast anymore,” Shariff says. “Sure, we sell a lot during the morning rush, but many customers come back later…in the afternoon or after dinner looking for a sweet treat. Donuts and cupcakes are affordable indulgences that everyone loves, and the new top-shelf ones take the flavor up a notch.”
