Joia Spirit has launched a low-sugar line of ready-to-drink premium sparkling cocktails.
Joining the Mendota Heights, Minnesota-based company’s existing sparkling cocktail lineup of Cosmopolitan, Moscow Mule and Greyhound, the new low-sugar varieties are:
• Sparkling Margarita: tequila with triple sec and an energetic squeeze of lime; crafted with 6g of sugar and 140 calories per 12-oz. can with an alcohol by volume (ABV) of 6 percent;
• Sparkling Vodka Soda: vodka with an aromatic squeeze of fresh key lime; made with 4g of sugar and 140 calories per 12-oz. can with an ABV of 6 percent; and
• Sparkling Gimlet: gin and aromatic botanicals with a gentle tang of hibiscus and a zest of ginger; contains 0g of sugar and 120 calories per 12-oz. can with an ABV of 6 percent.
“Today’s consumers continue to prioritize products with lower carb and sugar content,” says Mike Morgan, president of Prestige Beverage Group, which owns Joia Spirit. “Unlike the hard seltzers that have exploded onto the scene recently, our cocktails are crafted with true spirits, including vodka, gin and tequila, rather than malt.”
Naturally gluten-free and vegan, all Joia Spirit cocktails are made with real spirits and simple, clean ingredients. Each can of the low-sugar line will feature a serving facts panel which, for the first time in the wine and spirits category, will include calories from alcohol and a full list of ingredients.
“We passionately believe in ingredient transparency,” said Joia Spirit Brand Manager Kelly Tomek. “Consumers should have access to information about what they’re drinking, and we are very confident about everything we put in our cans.”
Joia Spirit ready-to-drink craft cocktails are packaged in 12-oz. slim cans and sold in four-packs; SRP $12.99.
