Southern California-based ground beef processor Jensen Meat has introduced the company’s first single-serving hamburger patty, along with its new Jensen Solos brand. The initiative makes Jensen Meat the first and only U.S. meat processor to provide an individually wrapped hamburger patty to the market.
The Jensen Solos brand was created to provide a quality solution for how people eat today. The first products under this new brand, which launched in nearly 2,000 Walmart stores on July 25, include three new flavor varieties. Jensen Meat expects to introduce additional individually quick-frozen (IQF) flavors through multiple customers and sales channels. They will consist of 12 ground beef and four plant-based flavor varieties under the Jensen Solos brand.
“Today’s consumers are seeking more single-serving options, so we’re creating new products for the growing number of single people who cook for themselves,” said Abel Olivera, CEO of Jensen Meat. “For us, this is about providing solutions to an existing demographic that is mostly ignored by existing hamburger packaging. It also gives options to families that have to satisfy different tastes.”
Data from General Social Survey by NORC reports that 51 percent, just over half, of Americans between the ages of 18 and 34, do not have a romantic partner. Forty-five percent of Americans, more than 110 million adults, are single, according to a Census Bureau report. This group benefits from single-serving packages that offer quick and convenient meal solutions.
Jensen Solos Single Beef Patty are available in three flavor combinations:
- Beef & Bacon—Award-winning 50 percent ground bacon and 50 percent ground beef burger from Slater’s 50/50 Restaurants;
- Jalapeño & Pepper Jack Cheese—Juicy beef patty stuffed with chunks of Pepper Jack Cheese and fresh diced jalapeño peppers; and
- Uncut Plant-based, Before the Butcher Brand—100 percent plant-based, high in protein, gluten-free and non-GMO.
Available in the freezer section at Walmart locations nationwide, Jensen Solos Single Beef Patty come in one 5.33-oz. package with one IQF patty with a suggested retail price of $1.49. The individual bags come in a shelf-ready master case of 24-count bunker presentation and a 12-count freezer presentation.
Jensen Meat Co. is a privately held processor and marketer of high-quality ground beef products. Located in the Otay Mesa area of San Diego, the company has branded products sold under Fat Burger, Great Value, Kroger, Sam’s Choice and Sysco, as well as other licensed product extensions. Founded in 1958 by Reggie Jensen, it produces 75 million pounds of ground beef annually from its new 150,000 -s.f. state of the art plant and manufactures 250 SKUs of retail and foodservice products.
