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O&O Hooch Mixer Launching In 170+ Kroger Atlanta Stores This Summer

O&O Hooch

Last updated on June 14th, 2024

Holland Beverage Co.’s O&O Hooch Fizzy Limeade Mixer will be available in four-packs of 12-oz. cans this summer in select Kroger locations in Georgia, Alabama and South Carolina. O&O Hooch is a female-owned brand; its Hooch mixer is made with real limes and real sugar and comes in 1-liter bottles in addition to the four-packs of slim cans.

“We are ready to Hooch it up wherever we can with Kroger shoppers throughout the South. It makes us so proud and happy to be working with such a marquis chain in the area that the original hooch was formulated and through which the namesake Chattahoochee River flows,” said Jennifer Holland, president of Holland Beverage Co., based on Sullivan’s Island, South Carolina.

“This partnership with Kroger brings us one step closer to having Hooch throughout the southeast and the country. We have a great following and fan base that will now be able to easily access the Hooch all year round to enjoy with vodka, tequila, whiskey, gin, rum or champagne. It really is an amazing and completely unique beverage with a great following.” said Joe Belli, national sales manager for Holland Beverage Co. “We are excited for seasoned hoochers to be able to get product easier and for future hoochers to enjoy the crisp and refreshing mixer by adding any spirit they choose.”

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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