Tasty, the social food network of New York, is bringing “creative twists on classics” to the frozen aisle with the launch of Tasty Ice Cream.
This month, four flavor combinations will start hitting shelves. Once the ice cream sells out, it is gone because Tasty Ice Cream is offering exclusively limited edition flavors. This launch marks the first introduction, and consumers can look forward to two more launches throughout 2019.
The first flight of flavors, which were created based on audience insights and which will be available throughout the spring, includes:
- Vanilla Galaxy Twist: blue frosting swirls around classic vanilla ice cream with caramel flavored stars and rainbow sprinkles
- Peanut Butter ‘S’mores Smash: a peanut butter/marshmallow ice cream with peanut butter cups and graham cracker crunchies, mini marshmallows and a fudge swirl
- Chocolate Caramel Pretzel Crunch: pretzel bites floating in chocolate ice cream with a salted caramel swirl
- White Chocolate Raspberry Lava Cake: white chocolate flavored ice cream, thick swirls of raspberry and chunks of cake
“Tasty’s accessible lens on cooking and food has changed the way people are eating all across the world. We’re excited to bring Tasty’s bold and fun takes on recipes we know people love to ice cream,” said Talia Halperin, GM of Tasty Commerce. “Our exclusively limited-edition ice cream gives us the chance to do what we do best continue innovating in the kitchen and sharing our tastiest creations with consumers.”
Tasty worked with Nestlé to create and distribute the ice cream.
“Nestlé’s commitment to making great tasting and high-quality ice cream paired with Tasty’s daring and different approach to recipe development created the perfect team to bring a whole new approach to the ice cream aisle,” said Kerry Hopkins, manager of ice cream innovation at Nestlé Dreyer’s Ice Cream. “We think ice cream is season-less, so not only do we get to share these first four flavors inspired by Tasty’s dedicated fans, but ice cream lovers can look forward to fresh new flavors rolling out every few months for the rest of this year.”
All flavors are available in grocers across the U.S. in 14-oz. containers at an SRP of $4.99. The second and third flights of flavors will launch in early summer and early fall 2019.
