Last updated on June 13th, 2024
Danone North America, a maker of yogurt in White Plains, New York, soon will make available Two Good Greek Lowfat Yogurt. The new lowfat, low sugar yogurt has 2g of total sugar, 3g of carbs, 12g of protein and 80 calories per 5.3-oz. cup.
The company discovered a slow-straining process, which is now patent-pending, that allows the yogurt makers to remove most of the sugar from the milk before the yogurt is made. Each cup is slow-strained down to 2g of total sugar. The result is a thick, creamy Greek yogurt that is rich in protein with 85 percent less sugar than average yogurts.
“Milk is the starting point for yogurt and sugar is naturally occurring in milk,” said Thierry St. Denis, Danone North America’s senior director of research and innovation for yogurt. “As people continue to look for ways to reduce sugar from their diets, we’ve been working hard to find a way to remove some of the naturally occurring sugar found in milk so that yogurt continues to be a preferred choice. In hindsight, now that all of the hard work of development has been completed, the process seems quite simple. It is with great pride that we announce the launch of Two Good, a delicious yogurt our team has worked diligently to perfect.”
“We expect sugar to continue to be an area of interest for consumers, which is why our yogurt makers prioritized developing a recipe to address it head on,” said Amanda Blechman, registered dietitian and senior manager of scientific affairs at Danone North America. “With Two Good, yogurt-lovers have an option with the creamy texture they enjoy without a lot of the sugar they are trying to avoid.”
Two Good has 0g added sugar per serving with sweetness from the 2g of total sugar coming from the milk, paired with flavor blends and a touch of stevia. Two Good Greek Lowfat Yogurt is gluten-free, Non-GMO Project Verified and available in five flavors including strawberry, blueberry, vanilla, peach and mixed berry.
In addition to a new Greek yogurt option, the company recently introduced Good Plants Dairy-Free Almondmilk Probiotic Yogurt Alternative. With 40 percent fewer calories and 70 percent less sugar than most almond milk yogurt alternatives, Good Plants offers four flavors including strawberry, vanilla, chocolate coconut and lemon meringue.
“To introduce people to these innovative new offerings in the yogurt aisle, we are launching a new campaign, ‘Do Good By You.’ ‘Do Good By You’ is more than a tagline; it’s a brand mantra that encourages self-care every day,” said Prabha Cheemalapati, VP of yogurt marketing. “National advertising, created with trusted partners, VMLY&R, Revolution Digital and Wavemaker, will hit TV, online video and social media this month. We look forward to learning about all the inspiring ways people choose to do good for themselves and having them make Two Good a part of those moments.”
Two Good will be available in grocery stores nationwide beginning in February with an MSRP of $1.49. Good Plants is currently available with an MSRP of $1.89.
Danone North America is a Certified B Corp. business unit of Danone and operates in the U.S. from headquarter offices in White Plains, New York, and Broomfield, Colorado.
