Vallarta Supermarkets has partnered with health benefits technology provider evermore to expand access to culturally relevant products for Medicare Advantage, Medicaid and commercial program members at the grocer’s locations across California. The integration marks the first time Vallarta, one of California’s largest Latino-owned grocery chains, has joined a health benefit card platform. Its inclusion in […]
Category: Vallarta Supermarkets
Vallarta Supermarkets, a thriving chain specializing in authentic Hispanic and Latin American products, originated in 1985 in Van Nuys, California. Founded by Enrique Gonzalez Sr., the supermarket chain caters to a diverse customer base seeking genuine cultural flavors and traditional products. Interestingly, Vallarta’s success stems from its commitment to providing an extensive array of fresh produce, authentic ingredients, and traditional Latin American goods. With a vision to offer an unparalleled shopping experience, Vallarta Supermarkets has expanded significantly. As of 2023, they boast over 60 locations across Southern California, offering an immersive journey into Hispanic cuisine and culture.
The supermarket chain’s emphasis on community integration and authentic offerings has been pivotal in its growth. Vallarta Supermarkets not only serves as a one-stop-shop for Hispanic and Latin American products but also creates an inviting atmosphere that resonates with the local community. Their dedication to maintaining genuine connections to Latin American heritage and delivering quality products has solidified Vallarta’s position as a preferred destination for customers seeking authentic flavors and ingredients from the region.
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Supermarkets Commemorates 40th Anniversary
Vallarta Supermarkets is celebrating its 40th anniversary and evolution from 1985 as a single carnicería in Van Nuys, California, into a large independent grocer with 63 locations across the state. For four decades, Vallarta has been more than a grocery store – it has been a cultural hub for generations of families seeking authentic ingredients […]
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Supermarkets To Open New Store In Azusa, CA
Vallarta Supermarkets will open a new 39,295-square-foot store Dec. 10 at 273 E. Gladstone St. in Azusa, California, marking the family-owned chain’s continued expansion in the San Gabriel Valley. The first 300 customers at the grand opening will receive reusable grocery bags filled with food. Vallarta also is donating $7,500 to five local schools and […]
Posted inProduce News, News, Vallarta Supermarkets, West
Vallarta Supermarkets Named National Mango Board Retailer Of The Year
The National Mango Board (NMB) presented Vallarta Supermarkets with the Mango Retailer of the Year award for 2025, recognizing the company for its year-over-year sales growth, creative in-store merchandising and consumer engagement campaigns. Each year, the award celebrates retail partners that go above and beyond in their support of the mango industry. Honorees are selected […]
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Supermarkets Expands Beyond CA With First AZ Store
The store Vallarta Supermarkets will open in January at 5836 W. Camelback Road in Glendale, Arizona, will be its first outside of California. The opening represents a milestone for the family-owned grocer, as well as a significant addition to the city’s retail landscape, meeting a demand for authentic Latino food and immersive shopping experiences. “This […]
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Supermarkets, Gonzalez Family Foundation Raise $535K For Charity
Vallarta Supermarkets and the Gonzalez Family Foundation held their Charity Golf Tournament Oct. 3, raising funds to support scholarships, financial assistance and community initiatives across the company’s network. The tournament united community leaders, business partners and supporters for a day centered on connection and giving back at the Brookside Golf Course & Country Club in […]
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Preps Supermarket For Opening In Oxnard, CA
Vallarta Supermarkets will hold a grand opening celebration and ribbon cutting Sept. 17 for a replacement store at 3443 Saviers Road in Oxnard, California. The first 300 customers will get a free reusable grocery bag filled with food, while five local schools and charities will receive a share of $5,000 in donations. There also will […]
Posted inOnline Grocery Technology, News, Southwest, Vallarta Supermarkets
Vallarta Supermarkets Selects Logile Solutions For Fresh Food Production
Vallarta Supermarkets has implemented Logile Inc.’s Fresh Item Management suite, helping improve forecasting accuracy and providing real-time insights to better align production with true demand. As one of the first retailers to adopt Logile’s fresh production technology, the California-based grocer played an instrumental role in shaping and refining the solutions to meet the needs of a […]