Instantly, the world’s largest audience and insights company, has released its latest Shelf Score report, a monthly top 10 list of the newest CPG products ranked by consumer purchase intent.
With temperatures cooling down across the nation, consumers are seeking products that offer a fall flavor and feel. In the October edition of Instantly’s Shelf Score, Nabisco’s Hot Cocoa Chips Ahoy Cookies—meant to be served warm—see strong interest from shoppers. Other fall favorites like apple cider and pumpkin make an appearance, as do a line of soups in convenient K-Cup pods from Campbell’s.
|
Rank |
Product Name |
Purchase Intent Score |
|
1 |
Nabisco Hot Cocoa Chips Ahoy Cookies |
78% |
|
2 |
Healthy Choice Cafe Steamers: Chicken and Vegetable Stir Fry |
73% |
|
3 |
Creative Snacks Co. Apple Cider Yogurt Pretzels |
61% |
|
4 |
Kellogg’s Frosted Flakes with Energy Clusters |
58% |
|
4 |
Dunkin’ Donuts Bakery Series Ground Coffee: Vanilla Cupcake |
58% |
|
6 |
Campbell’s Fresh-Brewed Soup K-Cup Pods and Noodle Packets |
57% |
|
7 |
Daiya Black Cherry Greek Yogurt Alternative |
56% |
|
8 |
Mountain Dew Game Fuel Berry Lime |
54% |
|
9 |
Thrive Culinary Algae Oil |
52% |
|
10 |
Mediterra Savory Bar: Kale & Pumpkin Seeds |
50% |
