Quad/Graphics Inc., a marketing experience company, is expanding its In-Store Connect retail media network into Vallarta Supermarkets. The partnership brings strategically-located digital signage into an initial 15 Vallarta stores starting this summer, enhancing the shopper experience and giving consumer packaged goods (CPG) brands a new way to engage with the grocer’s high-frequency shoppers at the […]
Category: Vallarta Supermarkets
Vallarta Supermarkets, a thriving chain specializing in authentic Hispanic and Latin American products, originated in 1985 in Van Nuys, California. Founded by Enrique Gonzalez Sr., the supermarket chain caters to a diverse customer base seeking genuine cultural flavors and traditional products. Interestingly, Vallarta’s success stems from its commitment to providing an extensive array of fresh produce, authentic ingredients, and traditional Latin American goods. With a vision to offer an unparalleled shopping experience, Vallarta Supermarkets has expanded significantly. As of 2023, they boast over 60 locations across Southern California, offering an immersive journey into Hispanic cuisine and culture.
The supermarket chain’s emphasis on community integration and authentic offerings has been pivotal in its growth. Vallarta Supermarkets not only serves as a one-stop-shop for Hispanic and Latin American products but also creates an inviting atmosphere that resonates with the local community. Their dedication to maintaining genuine connections to Latin American heritage and delivering quality products has solidified Vallarta’s position as a preferred destination for customers seeking authentic flavors and ingredients from the region.