The core purpose of Acosta Group is to “help connect shoppers with brands that they love, anywhere that they want to buy them, in this omnichannel environment,” said Darian Pickett, chief global client officer for the company, during an interview at...
Marketing News
SpartanNash has welcomed Erin Storm as SVP and CMO, leading the company’s marketing function, including the OwnBrands portfolio, retail marketing programs, e...
Acosta Group, a sales and marketing agency collective based in Jacksonville, Florida, has expanded its engagement with The J.M. Smucker Company to include a complete...
Minneapolis-based Target Corp. has made several changes to its leadership team. Christina Hennington, currently chief growth officer, has been named as chief strategy...
Sprouts Farmers Market has entered a multi-year sponsorship agreement with the Southeastern Conference and SEC Network to become the “Official Grocer of the SEC.” ...
Sponsored content In Part I of the series, the data showed that there’s a mismatch between loyalty membership and loyalty behavior. Here in Part II, we take a closer...
Acosta Group has signed a definitive agreement to acquire CROSSMARK, including its headquarter sales agency and retail solutions businesses, and Product Connections, a...
The Giant Co. has named John MacDonald as VP of marketing, effective immediately. He will report to President John Ruane. “John is a passionate and talented marketer...
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