PepsiCo’s aspartame-free beverage promotion began hitting store shelves recently with the rollout of the company’s reformulated Diet Pepsi. The front of the new Diet Pepsi can declares “Now Aspartame Free,” and PepsiCo says it plans an “aggressive” sampling campaign in stores.
Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi are sweetened with a blend of sucralose instead of aspartame and is available at retailers throughout the U.S. An integrated marketing effort has kicked off to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations. Aspartame-free versions of Caffeine-Free Diet Pepsi and Wild Cherry Diet Pepsi also is available in the U.S.
“Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we’re delivering,” said Seth Kaufman, SVP of Pepsi’s flavors portfolio. “We recognize consumer demand is evolving and we’re confident cola lovers will enjoy the crisp, light taste of this new product.”