Pavilions Fills Role As Test Site For New Grocery, GM Products

“Pavilions is a testing ground for a lot of new and innovative items for the entire division,” said Wayne Heaton, VP and GM of the Pavilions banner. Together with Albertsons and Vons banner stores, they form Albertsons’ 329-store Southern California division. “If something works in Pavilions, there may be 100…

Coborn’s, DIGITS Agency Launch Retail Media Network

Coborn’s Inc. has partnered with DIGITS Agency, a retail media agency, to launch a full-scale regional retail media network with an expected rollout in fall 2025. This partnership will give CPG brands new ways to connect with customers across 66 store locations in five states, while allowing Coborn’s to stay focused on delivering excellent in-store…