The California Prune Board has seated its 22-member board and 16 alternates for the 2022-24 term. Following certification of the election by the California Secretary of Food and Agriculture, the new board approved the 2022-23 fiscal year programs and budget at its June board meeting. The California Prune Board officers are: Chair: George Sousa Jr., president […]
Category: West
Posted inMeat/Seafood/Poultry, West
Novel Farms Promotes First Cultivated Pork Loin
Berkeley, California-based Novel Farms has unveiled the first marbled cultivated pork loin, which will provide a supply of animal protein while offering human health, environmental and animal welfare benefits. While the majority of cultivated meat companies focus on making sausages or burgers, only a handful of companies in the world have been able to showcase pork or beef […]
Posted inIndependent Store News, West
Cardenas Markets Concludes Annual Loteria Sweepstakes
Cardenas Markets has concluded its Loteria Scratcher Sweepstakes with Hayward, California, resident Maria Antonia G. as the grand prize winner of $50,000. Employees from the company along with mariachis joined Adam Salgado, Cardenas Markets CMO, in presenting Maria Antonia with her check. The presentation took place on Aug. 3 in the parking lot of the company’s store located at 187 Harder Road in Hayward, […]
Posted inProduce News, West
Study Reveals Growing Retail Channels For Avocado Purchases
A recent avocado channel segmentation study by the Mission Viejo, California-based Hass Avocado Board provides a greater understanding of avocado shopper segmentation by outlining key purchase metrics of buyer groups within each retail outlet where avocados are purchased. As a companion piece to a study released earlier this year, “Rethinking Retail: Avocado Shopper Segmentation,” this […]
Posted inExecutive News, West, Wholesaler/Distributor News
WAFC Names Posey As Chief Operating Officer
The Western Association of Food Chains has named Patrick “Pat” Posey to succeed Carole Christianson as chief operating officer, effective Sept. 1. While retiring from the day-to-day operations of the WAFC, Christianson will be retained in an advisory role to ensure a smooth and transparent transition. Scott Drew, 2022-23 WAFC president and chairman, heralded the news. “Pat […]
Posted inBeverage News, West
Zevia Appoints DeBow As Chief Commercial Officer
Los Angeles, California-based Zevia PBC has appointed Greig P. DeBow Jr. to the role of chief commercial officer. DeBow brings more than 25 years of experience in the beverage and consumer-packaged goods industries to Zevia’s management team, with a strong track record of leading commercial strategy to fuel revenue growth and profitability. He is responsible for […]
Posted inPlant-Based News, West
Del Monte Foods Acquires Kitchen Basics From McCormick
Walnut Creek, California-based Del Monte Foods has completed the acquisition of Kitchen Basics, a line of ready-to-use stocks and broths, from McCormick & Company. Kitchen Basics will join Del Monte’s brand portfolio as the company expands its national retail presence in the category. Kitchen Basics has a portfolio of conventional and organic stocks and broths, including chicken, […]
Posted inMarketing News, Dairy News, West
Yoplait, Box Tops Partner For Elementary School Library Renovation
Yoplait and Box Tops for Education recently helped with a library renovation at Dolores Huerta Elementary School in Lennox, California. Yoplait and Box Tops for Education identified the school through the work of Principal Maria Castellanos, who is dedicated to ensuring that all students at the school have an opportunity to thrive, even through the […]