Associated Wholesale Grocers (AWG) is rolling out 63 new private brand items across its Best Choice, Superior Selections by Best Choice, Tippy Toes, TopCare and Simply Done lines in the first quarter of 2026, with products hitting shelves throughout the quarter. The expansion spans food, wellness and household categories, with one notable debut: four Tippy […]
Category: Associated Wholesale Grocers
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and over 3,500 locations throughout 33 states from 9 wholesale divisions.
In addition to its cooperative wholesale operations, the company also operates subsidiary companies which provide certain real estate and supermarket development services, health and beauty care, general merchandise, pharmaceutical products, specialty foods, and natural and organic products.
Posted inPrivate Label Brands, Associated Wholesale Grocers, Featured News, Midwest, News
AWG’s Save-A-Label Program Directs $106K To Nonprofits In 2025
Associated Wholesale Grocers Inc.’s (AWG) Save-A-Label program contributed $106,508 to nonprofits and schools in 2025, supporting 997 organizations across a 17-state footprint. The program, which has run since 1987, converts UPC labels from AWG’s Best Choice Family of Brands into direct cash donations for qualifying organizations. How the program works Shoppers collect UPC labels from […]
Posted inOnline Grocery Technology, Associated Wholesale Grocers, Midwest, News, Wholesaler/Distributor News
AWG Selects RELEX For AI-Driven Forecasting Across 3.5K Stores
Kansas City, Kansas-based Associated Wholesale Grocers (AWG) has selected RELEX Solutions to optimize distribution center forecasting and replenishment across its network of 3,500 member locations. AWG will implement the RELEX artificial intelligence-driven forecasting and replenishment solution to replace its legacy in-house proprietary systems and manual processes. The platform will deliver scalability and automation to improve forecasting […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Best Choice Wins Big During PLMA Salute To Excellence Awards
Best Choice, the flagship private brand of Associated Wholesale Grocers (AWG), received four 2025 Salute to Excellence Awards from the Private Label Manufacturers Association (PLMA). The awards, which recognize innovation and quality in private label products, were announced Nov. 16-18 during PLMA’s 2025 Private Label Trade Show in Chicago. The four items are: Best Choice […]
Posted inWholesaler/Distributor News, Associated Wholesale Grocers, Midwest, News
AWG, Kellogg’s Expand Athletic Opportunities For Middle Schoolers
Tony the Tiger and Kellogg’s Frosted Flakes Mission Tiger initiative have joined with Associated Wholesale Grocers Inc. (AWG) to donate $32,500 through DonorsChoose to help schools like Turner Middle School in Kansas City, Kansas, keep students active and engaged through athletics. Since its launch in 2019, Tony the Tiger and Mission Tiger has expanded access to […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Promotes Private Label Brands Amid Economic Pressures
As shifting economic factors and changes to benefits place increasing strains on family budgets, Associated Wholesale Grocers Inc. (AWG) is reinforcing its commitment to its legacy private brands, Always Save and Best Choice. The brands provide an option for shoppers seeking relief from rising grocery prices, enabling them to find quality and savings at AWG […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Brands Unveils 35 Products To Boost Holiday Sales
Ahead of the holiday season, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has expanded its portfolio with 35 new products from Always Save, Best Choice and Superior Selections by Best Choice. The launch includes grocery and household items aimed at helping AWG member retailers increase sales and offer value to […]
Posted inGrocery Store Layout, Associated Wholesale Grocers, Midwest, News
AWG, Decorworx Enhance Design Services For Independent Grocers
Associated Wholesale Grocers Inc. and design and production firm Decorworx have begun a partnership to provide enhanced store solutions to AWG member retailers. As a part of the collaboration, AWG has discontinued its Design and Decor Source Group (DSG), which for more than 30 years provided interior design, production and installation services to AWG members. […]