On the heels of its $1 million bakery expansion earlier this year, Ukiah, Calif.-based Pamela’s Products continues to grow its expertise with two new hires, Business Manager Donna Williams and Sales and Marketing Coordinator Hannah Hershey. GM Alana Rouse also assumes a larger role at the 76,000-s.f facility, leading a 64-person team to build upon […]
Category: National
Posted in, Beverage News, Marketing News, National
MiO Liquid Water Enhancer Scores First-Ever Super Bowl Ad
Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3. “Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages […]
Posted in, Equipment & Technology, National
Western Union Signs Five-Year Agreement With Safeway
The Western Union Co., a leader in financial services, has renewed an agreement with Safeway Inc., one of the largest food and drug retailers in North America. Under the terms of the agreement, more than 1,640 Safeway store locations across the United States and Canada will continue to offer Western Union global money transfer services. […]
Posted in, Beverage News, Marketing News, National
Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]
Posted in, National, New Products
Saffron Road Introduces First Non-GMO Verified Frozen Entrée In U.S.
Saffron Road, the packaged food brand of American Halal Co., is launching the first frozen entrée of its kind nationally at the end of January. The new gourmet, frozen entrée, Chana Saag with Cumin Rice, is the first frozen entrée in the U.S. to be Non-GMO Verified. In addition to Saffron Road’s existing 12 World […]
Posted in, Beverage News, National, Perishables
‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’
This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]
Posted in, Equipment & Technology, Marketing News, National
MyWebGrocer Wins 2012 Marcom Gold Award
MyWebGrocer’s Brand Activation Suite has won a Gold Level MarCom Award in the web elements/ads category. The international competition recognizes outstanding creative achievement by marketing and communication professionals, and for the 2012 award chose winners from more than 6,000 entries. MyWebGrocer (MWG) is a leading provider of digital solutions for the grocery industry. The Brand Activation […]
Posted in, Beverage News, National, Organic Natural, Perishables
The Greek Gods Brand Launches Kefir Low Fat Cultured Milk
The Hain Celestial Group’s The Greek Gods brand has added a drinkable Kefir low fat cultured milk to its lineup. The Greek Gods Kefir is available in flavors that mirror Greek-style yogurt customer favorites, according to a news release. “With all of the qualities that customers expect from The Greek Gods brand Greek-Style Yogurt, we […]