The Kroger Co. has purchased the assets of YOU Technology Brand Services, the Silicon Valley-based leader in digital coupons and promotions. Founded in 2008, YOU Tech’s retailer-centric, cloud-based platform bridges the gap between online engagement and in-store purchases, creating a measurable way for many of the world’s largest retailers and brands to drive consumer purchase […]
Category: National
Posted in, National, Perishables
Kraft Cheese Removes Artificial Preservatives From Singles
Kraft Foods says it is introducing Kraft Singles with No Artificial Preservatives, removing artificial ingredients while still delivering the same taste, look and melt its consumers expect. “We know families today want convenient foods that have no artificial preservatives and a simpler, more recognizable ingredient list, and Kraft is working to deliver more of these […]
Posted in, Equipment & Technology, National
Taskle Solution Launches At NGA Show
Many retail businesses have begun utilizing store walks as a way to verify consistent and proper execution as well as to identify issues and opportunities. Yet, identifying trends such as poor performing locations and company-wide concerns is still a challenge. That’s according to execution solution Taskle. Taskle delivers a cloud-based, easy-to-use solution to communicate priorities […]
Posted in, National
NGA Reveals Creative Choice Awards ‘Best Of Show’ Winners
The National Grocers Association (NGA) has recognized its Creative Choice Awards “Best of Show” winners in the Marketing and Merchandising categories at a special reception held during the 2014 NGA Show, which wraps up today in Las Vegas. The “Best of Show” title is the highest award of the Creative Choice Awards contest. The Best […]
Posted in, National, West
Unified’s SMART Shows Feature Technology, Marketing Programs For Independents
Unified Grocers, the largest wholesale grocery distributor in the western U.S., held the first of three regional SMART (Sales, Marketing And Retail Technology) Shows last week in Norwalk, Calif. The shows were created exclusively for the wholesaler’s independent retail customers. The new, day-long event showcased the latest in technology and cutting-edge marketing programs that are […]
Posted in, National
Supervalu Combining Regional Shows Into National Sales Expo This Summer
With grocers from across the country gathered for the 2014 NGA Show this week, one of the nation’s leading grocery distributors, Supervalu, said today that it will host its first national sales expo, Sales 4 All Seasons, this summer. The three-day event, to be held Aug. 12-14 at the RiverCentre in St. Paul, Minn., brings […]
Posted in, Marketing News, National
Report: Marketers Fail To Incorporate African American Demographic
With a population of 44 million and buying power more than $1 trillion in 2013, African Americans are a key segment in a U.S. economy that is increasingly reliant on purchase patterns of minority consumers, according to “The African-American Consumer Market, 9th Edition,” a report by market research publisher Packaged Facts. By 2017, the buying […]
Posted in, National, New Products
Little Debbie Introduces Cosmic Cupcakes
Little Debbie snacks, maker Oatmeal Creme Pies, Swiss Rolls, Honey Buns and Cosmic Brownies, is launching a new product: Little Debbie Cosmic Cupcakes. The chocolate cakes are filled with creme and topped with chocolaty frosting and candy-coated chocolate chips. “Little Debbie Cosmic Cupcakes are light years ahead of anything else on the market today,” said […]