Watershed Communications released findings from two national ethnographic studies examining the media habits of Millennial food and beverage consumers. The “Media Habits of Millennials” study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage. The “What Matters to Millennials” study set out to examine the marketing buzzword “authenticity” and to learn what creates an […]
Category: National
Kafarakis Named Specialty Food Association’s New President
The board of directors of the Specialty Food Association (SFA) has named Phillip M. Kafarakis as president of the not-for-profit trade association. Kafarakis brings more than 30 years of food industry experience to SFA, with a background in brand management, membership development and strategic planning. Since May 2013, Kafarakis served as chief innovation and member […]
Acosta Study: Grilling Not Just A Summer Thing
In honor of National Grilling Month in July, Acosta, the Jacksonville, Florida-based full-service sales and marketing agency in the consumer packaged goods (CPG) industry—released new research about the grilling habits and preferences of U.S. shoppers. Though National Grilling Month takes place during the summer, Acosta’s research indicated that grilling goes far beyond traditional summer barbecues, […]
Eureka! Organic Bread Now Available Nationwide
After having limited distribution since launching in 2012, all six varieties of Eureka! Organic Bread are now available nationwide. “Historically, organic bread brings to mind the notion of being bland, boring and taste-less—a stigma Eureka Organic Bread is working to change,” said Marlene Sidhu, senior brand manager for Eureka Organic Bread. “We believe everyone should […]
Lay’s Debuts Four Global Chip Flavors Nationwide
Lay’s is introducing four international potato chip flavors this summer. According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying ethnic cuisines. Lay’s, one of the brands from PepsiCo’s Frito-Lay division, is putting this to the test by bringing some of the top […]
MillerCoors Releases Its 2016 Sustainability Report
MillerCoors has released its 2016 Sustainability Report, which provides a comprehensive review of the company’s 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment. The brewer continues to take steps to prevent drunk driving and underage consumption, reduce water use and brewery waste, and create equal opportunities for women in beer. “At […]
Packaged Facts: Steady Growth Continues For Healthy Snacks
Healthy-ingredient snacks that offer convenience and transparent labels/packaging have been at the forefront of many modern food industry trends. As a result of these factors, among others, the past half-decade has seen steady growth for healthy-ingredient snacks. The market’s compound annual growth rate (CAGR) of 4.7 percent has outpaced overall food and beverage sales growth. […]
Dole The First Produce Brand To Get Nielsen Innovation Award
Nielsen has honored Dole Fresh Vegetables for “transformational innovation and for continually bringing improvements to essential day-to-day experiences and rituals.” The company and specifically its line of Dole Chopped Salad Kits launched in 2013 received a 2016 U.S. Nielsen Breakthrough Innovation Award, selected for distinctiveness, relevance and endurance from close to 3,500 consumer products introduced […]
