Since the launch of Zespri’s SunGold Kiwifruit into the American market six years ago, demand has made it one of the fastest growing fruits in the fruit bowl. A combination of creative sampling, a new vertically designed package and an effective consumer campaign has contributed to a sales increase of more than 31 percent in […]
Category: National
Posted inCOVID News, Home Page Slider, National
Consumer Brands Comments On Biden Picks To Lead COVID Response
The Consumer Brands Association released the following statement from Geoff Freeman, president and CEO, on the news that President-elect Joe Biden will name Jeff Zients and Vivek Murthy to lead COVID-19 response: “President-elect Biden’s choices of Jeff Zients and Vivek Murthy further show his acute focus on eradicating the pandemic in this country. Both individuals […]
Posted inOnline Grocery Technology, Home Page Slider, National
Acosta Compiles Top CPG Industry Predictions For 2021
Experts from Acosta – a leading full-service sales and marketing agency in the consumer packaged goods industry – compiled their top CPG predictions for 2021, which include an emphasis on health and safety, accelerated advances in e-commerce, inspirational in-store shopping experiences, efficiencies with fulfillment and consolidation and partnerships with retailers and manufacturers. “Many of the […]
Posted inOnline Grocery Technology, Home Page Slider, National
Captiv8 And Nielsen Study Reveals Impact Of Influencer Marketing
Captiv8, the largest AI-powered, end-to-end influencer marketing software and analytics platform, worked with Nielsen to launch the first ever Nielsen Influencer Brand Effect study in the U.S. As influencer marketing continues to grow, marketers have an increased demand to better understand results of influencer-led marketing campaigns. Recognizing this opportunity to further measure ROI and results, […]
Posted inAssociation News, Home Page Slider, National
PLMA Pivots To All-Digital U.S. Trade Show With PLMA Live! Feb. 1-5
After 40 years of hosting major industry trade shows internationally, the Private Label Manufacturers Association will launch its first all-digital trade event for the U.S. at the start of 2021. Over the course of five days, Feb. 1-5, PLMA Live! Private Label Week will introduce a succession of category-focused online exhibitions featuring leading suppliers of […]
Posted inPackaging News, Home Page Slider, National
Nielsen BASES Honors Top Packaging Redesigns
Nielsen BASES recently announced the winners of the 2020 Global Nielsen BASES Design Impact Awards, recognizing impactful package redesigns in the consumer packaged goods (CPG) space. Great package design matters, with optimized pack redesigns generating an average of 5.5 percent lift in forecasted revenue. However, impactful success can be hard to achieve as 9 out of […]
Posted inExecutive News, Home Page Slider, National
Nielsen Names Moldafsky Chief Marketing And Communications Officer
Jamie Moldafsky, a three-decade marketing veteran, will join Nielsen Holdings as chief marketing and communications officer, effective immediately. Previously, Moldafsky was chief marketing officer at Wells Fargo Bank, where, for nine years, she was responsible for the full scope of marketing, including global brand strategy and management, product marketing, media, research and analytics, meetings, events […]
Posted inOnline Grocery Technology, Home Page Slider, National
Standard Cognition: Half Of Consumers Will Shop Less In Person
Standard Cognition, which provides the only autonomous checkout solution that can be quickly and easily installed in retailers’ existing stores, has released the results of a new survey of 1,038 U.S. consumers conducted Nov. 5-6 about their holiday shopping plans. Findings include: 36 percent will shop less in physical stores than in 2019; Another 23 […]