Posted inOnline Grocery Technology, National, Wholesaler/Distributor News

ROFDA Members Select Instacart For Retail Media Network

ROFDA wholesalers, representing more than 2,250 stores, will use Instacart’s Carrot Ads to power their retail media networks. The partnership enables advertisers to drive sales at thousands of local independent grocers more easily and efficiently, better supporting the communities they serve. “This is one of the largest examples of cooperation and collaboration across the independent […]

Posted inThe Kroger Co., Bravo Supermarkets, Grocery News, Home Page Latest News, National

Best In Class: Optimizing Mother’s Day Sales In Grocery

As Mother’s Day approaches, the aisles of grocery stores nationwide transform into battlegrounds for consumer attention. Best-In-Class retailers, both large and small, understand the best strategy for optimizing Mother’s Day sales and many other occasions goes beyond focusing on volume. They are winning hearts and capturing sales by offering a personalized, heartfelt shopping experience tailored to […]

Posted inProduce News, Association News, National

IFPA Washington Conference Shifting To June

Registration has opened for IFPA’s 2024 The Washington Conference, with produce and floral’s most influential public policy event moving to June to better align with the congressional calendar and influence policymakers ahead of the election. Set for June 10-12 in Washington, D.C., the annual event unites all segments of the fresh produce and floral industry […]

Posted inProduce News, National

IFPA Honoring Nine For Produce Excellence In Foodservice

The International Fresh Produce Association (IFPA) has named the winners of the 2024 Produce Excellence in Foodservice Awards.  Sponsored by FreshEdge, the awards program honors chefs and foodservice operators across the country for their produce innovation, creativity and all-around excellence in using fresh produce in the culinary arts.  Along with global exposure, the recipients also […]

Posted inMarketing News, National

Loyalty Membership Does Not Spell Loyal Behavior For Shoppers

Sponsored content Increasing customer loyalty is a top priority for grocers. When asked, they consistently rate the following as their top priorities: Building brand affinity Increasing return visits Boosting customer lifetime value During the pandemic, grocery retailers made forward-thinking pivots like differentiated digital experiences and special promotions that helped them win new and loyal customers. […]