Posted in, Beverage News, Grocery Industry, National

Domestic Beer Falling Flat As Americans Tackle Bold Flavors, Healthier Options

As Americans stock their refrigerators in advance of the Super Bowl, it would appear that the contents in the cooler may not align with what is traditionally one of the big game’s biggest advertising spenders: domestic beer. According to new research from Mintel, some 22 percent of Americans say they are drinking less domestic beer […]

Posted in, Beverage News, Marketing News, National

V8, ‘Wheel Of Fortune’ Team Up For On-Air And Online Promotion

The V8 and “Wheel of Fortune” brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of “Wheel of Fortune’s” “Always Great! Wheel & V8 Week,” a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and […]

Posted in, National, Perishables

Champs Chicken Launches Breakfast Menu

Breakfast is more than just an important meal in the day. For many grocery and convenience stores, it’s an important part of their sales. That’s according to Champs Chicken, which, to accommodate this growing daypart, now offers a complete breakfast menu lineup for its 520 locations. The Champs Chicken Breakfast program offers quick, easy-to-prepare recipes, […]

Posted in, National, Perishables

Gluten Free Growth Projected For 2014

Gluten free looks poised for continued growth in 2014, according to new research conducted on behalf of FreeBird chicken. Four in 10 health-conscious respondents (41 percent) plan to buy more gluten-free products this year, with 57 percent intending to buy the same amount as they did in 2013. Notably, 70 percent of those surveyed said […]