The North Carolina Sweet Potato Commission and North Carolina Department of Agriculture and Consumer Services is running a new retail promotion across the state this month in honor of Sweet Potato Month. The promotion, “52 Ways to Love Sweet Potatoes,” highlights the versatility and nutritional benefits of sweet potatoes. Components of the program include in-store […]
Category: Grocery Industry
Posted in, Grocery Industry, National
Survey Shows Shoppers Want More Personalized Assistance In Supermarkets
Shoppers are spending more than half of their fresh food dollars in supermarkets and want professionals on the shopping floor to support healthier eating habits and to guide food-buying decisions, according to the 2014 annual National Grocers Association-SupermarketGuru Consumer Survey released this week at NGA’s annual convention in Las Vegas. More than 1,380 chief household […]
Posted in, National, Perishables
Kraft Cheese Removes Artificial Preservatives From Singles
Kraft Foods says it is introducing Kraft Singles with No Artificial Preservatives, removing artificial ingredients while still delivering the same taste, look and melt its consumers expect. “We know families today want convenient foods that have no artificial preservatives and a simpler, more recognizable ingredient list, and Kraft is working to deliver more of these […]
Posted in, Marketing News, National
Report: Marketers Fail To Incorporate African American Demographic
With a population of 44 million and buying power more than $1 trillion in 2013, African Americans are a key segment in a U.S. economy that is increasingly reliant on purchase patterns of minority consumers, according to “The African-American Consumer Market, 9th Edition,” a report by market research publisher Packaged Facts. By 2017, the buying […]
Posted in, Grocery Industry, National
Trend Report: America’s Love Of Sweet Baked Snacks, Desserts Spurs Market
Americans’ love of sweets has propelled dollar sales of packaged sweet baked snacks and desserts by a compound annual growth rate (CAGR) of 2.5 percent since 2008 to reach $13 billion in 2012. “Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends,” a report by market research publisher Packaged Facts, projects retail sales in the […]
Posted in, Grocery Industry, Southeast
Tennessee Senate Approves Wine-In-Grocery Bill
The Tennessee Senate voted 23-8 Thursday morning to approve a bill that would let grocery stores, big-box retailers and convenience stores sell wine, largely following a plan put forward by the state House of Representatives earlier in the week, the Tennessean reports. After seven years of debate, senators agreed to legislation that would let voters […]
Posted in, Beverage News, Grocery Industry, National
Domestic Beer Falling Flat As Americans Tackle Bold Flavors, Healthier Options
As Americans stock their refrigerators in advance of the Super Bowl, it would appear that the contents in the cooler may not align with what is traditionally one of the big game’s biggest advertising spenders: domestic beer. According to new research from Mintel, some 22 percent of Americans say they are drinking less domestic beer […]
Posted in, Beverage News, Marketing News, National
V8, ‘Wheel Of Fortune’ Team Up For On-Air And Online Promotion
The V8 and “Wheel of Fortune” brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of “Wheel of Fortune’s” “Always Great! Wheel & V8 Week,” a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and […]