Guiding Stars, the nation’s leading independent nutrition guidance program, has been awarded U.S. Patent No. 8,626,796 for its food nutrition database and operating system that is used to score and present nutrition information for food products. It marks the second U.S. patent issued to protect the Guiding Stars system, which helps consumers identify more nutritious […]
Category: Grocery Industry
Posted in, Marketing News, National
Sunshine Sweet Corn Launching First TV Ad Campaign
The Sunshine Sweet Corn Farmers of Florida (SSCF) is growing its marketing support for retailers this spring with its first-ever television advertising campaign. As part of a partnership with the Florida Department of Agriculture’s Fresh From Florida campaign, ads featuring Sunshine Sweet Corn will air in Indianapolis, Ind., Buffalo, N.Y., and Raleigh-Durham, N.C., from April […]
Posted in, Marketing News, National
Mondelez International Partners With Facebook
Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey. The partnership leverages the scale of both businesses to deliver overall competitive advantage via step-change brand-building, ground-breaking innovation and access to research, training and […]
Posted in, Marketing News, National
Oscar Mayer Brand Mobile Device Simulates Smell, Sound Of Bacon Frying
The Oscar Mayer brand says it is breaking new ground with the first-ever iOS device that allows early risers to wake up to the smell of bacon without lifting a frying pan. The device, named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to […]
Posted in, Perishables, Southeast
Georgia Meat Cutting Competition Coming This Summer
MeatCuttersClub.org is on the hunt for the best meat cutter in Georgia who is not only the best of the best but who has a passion for their craft. Georgia butchers/meat cutters will gather this summer to showcase the skills and craftsmanship during competition. “Using their acquired skills in a competitive environment gives young butchers […]
Posted in, Beverage News, Marketing News, West
Essentia Water Releases Its Expo West Event Schedule
Essentia Water has released its schedule of events for its booth No. 5209 at the Natural Products Expo West, March 6-9, at the Anaheim Convention Center in Anaheim, Calif. • Friday, March 7: Stop the Swish 11 a.m.-3 p.m. Trampoline athlete Jerry “Iron Man” Fleming, an AIRobics instructor at Sky High Sports in Costa Mesa, […]
Posted in, Marketing News, National
General Mills, Kroger Support NASCAR Driver With No. 3 Cheerios Box
In conjunction with the 56th running of the Daytona 500 and to further showcase its long-standing partnership with NASCAR, General Mills has teamed up with The Kroger Co. to produce a limited-edition Cheerios box to commemorate the return of the No. 3 to NASCAR’s premier series with NASCAR champion Austin Dillon at the wheel. Beginning […]
Posted in, National, Perishables
Power Of Meat Study Highlights Increasing Home-Cooked Meat Dishes, Mealtime Opps For Retailers
Shoppers place high importance on value, quality and variety when making purchasing decisions in the meat aisle, according to the Power of Meat survey published by American Meat Institute (AMI) and Food Marketing Institute (FMI). The ninth annual report, conducted by 210 Analytics in partnership with The Cryovac Brand, a part of Sealed Air’s Food […]