MyWebGrocer’s Brand Activation Suite has won a Gold Level MarCom Award in the web elements/ads category. The international competition recognizes outstanding creative achievement by marketing and communication professionals, and for the 2012 award chose winners from more than 6,000 entries. MyWebGrocer (MWG) is a leading provider of digital solutions for the grocery industry. The Brand Activation […]
Category: Marketing News
Posted in, Marketing News, Southwest
United’s Market Street Brand Gets New Logo
United Supermarkets officially unveiled a new logo for its Market Street store chain on Dec. 5, just as it readies to open the 11th location for the banner. The new mark was revealed during a ceremony at the store, which is due to open on Jan. 9 at 19th and Quaker in Lubbock. The logo […]
Posted in, Marketing News, National
Mars Inc. Recognized With NASCAR Marketing Achievement Award
Mars Inc. was honored Thursday with the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, held at Encore at Wynn Las Vegas. Throughout its 23-year partnership, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy that spanned across multiple activations, including: intellectual property, promotions, public relations, […]
Posted in, Beverage News, Marketing News, National
Coca-Cola, Endomondo Partner To Encourage Fitness And Fun
Leaders from The Coca-Cola Co. and Endomondo, a social fitness community with more than 12 million users worldwide, have formed a strategic alliance to promote more physical activity and fun. The newly-formed collaboration combines the global reach of Coca-Cola (through its Powerade brand) with Endomondo’s first-of-its kind mobile app and social network to bring communities […]
Posted in, Beverage News, Marketing News, National
Marley Coffee Appoints Chris Hopkins SVP Of National Accounts
Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has named Chris Hopkins as SVP of national accounts. In his new role, Hopkins, who has more than 20 years of food and beverage sales experience, will be responsible for continuing to expand distribution of Marley Coffee through supermarkets, specialty retailers and convenience […]
Posted in, Beverage News, Marketing News, National
Blackheath Beverage Group Partners With Iglesias’ Atlantico Rum
Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. […]
Posted in, Marketing News, National
Campbell’s Chunky Soup Brings Back ‘Mama’s Boy’ Ad Campaign
Campbell’s Chunky soup, the official soup sponsor of the NFL, is bringing back its “Mama’s Boy” advertising campaign this season. Campbell Soup Co. selected Victor Cruz, New York Giants wide receiver and Super Bowl XLVI champion, as the new face of the campaign, which was first introduced in 1997. By reprising the campaign, Campbell is […]
Posted in, Marketing News, National
New Study Shows U.S. Consumers Willing To Share Personal Data
A new landscape is emerging in the U.S.: it is no longer a question of consumers’ willingness to share data but one of establishing a fair value exchange. This finding is highlighted in “Sexy Little Numbers,” a new book by Dimitri Maex, managing director of OgilvyOne New York, the digital direct arm of Ogilvy & […]