Eckrich, a part of the John Morrell Food Group, a division of Smithfield Foods, has announced the winner of its Ultimate Tailgate sweepstakes that includes a chance to meet college football analyst Kirk Herbstreit, participate in a VIP tailgate experience and attend the college title game in Pasadena, Calif. William McGrath of Charlotte, Mich., is […]
Category: Marketing News
Posted in, Marketing News, National
Mario Lopez Partners With Avocados From Mexico On Holiday Promotion
Host of “Extra” and “The X Factor” Mario Lopez has partnered with Avocados from Mexico (AFM) to celebrate this holiday season by showcasing how his family combines Mexican and American holiday traditions, including the use of fresh avocados from Mexico in his favorite recipes. Those recipes and more are available on the AFM website to encourage […]
Posted in, Marketing News, National
Study: Crowded Stores Lead Consumers To Think And Behave Differently
Recent research in the American Marketing Association’s Journal of Marketing Research finds that, as the environment becomes more crowded, consumers show an increased preference for products with safety connotations. Crowds also cause consumers to process marketing messages differently and actually appear to become more averse to risk in general. Whether shopping for groceries at a […]
Posted in, Marketing News, National
The Hershey Co. Promotes Dark Chocolate As The New Dessert
A recent study by The Hartman Group on U.S. eating habits reveals that the percentage of Americans savoring dessert after dinner has increased 5 percent since 2009, and 78 percent of treats enjoyed after dinner include chocolates. At the same time, there has been a resurgence in consumers purchasing trade-up and premium dark chocolate since […]
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Brands Improve Ad Response By Targeting Based On Price Sensitivity
According to a new research report published by customer science company dunnhumby, a consumer’s sensitivity to price greatly influences his or her response to advertising tactics and the channel of delivery. Further, common demographically based media targets do not align with price sensitivity, suggesting that a brand that buys ads targeted to “moms,” for instance, is […]
Posted in, Marketing News, Northeast
Crunch Pak Takes Sliced Apples To Big Apple
Crunch Pak took its sliced apples to the Big Apple Thursday as a team of 20 gave away free samples of fresh product under the company’s electronic billboard in New York City’s Times Square. Packages of FlavorZ, Foodles and DipperZ and 2-oz. mini bags were given away to New Yorkers on the street for four […]
Posted in, Marketing News, National
Crunch Pak Offers Back-To-School Promotion
Crunch Pak, an industry leader in fresh sliced apples, is offering a back-to-school promotion via its electronic billboard in New York City’s Time Square. Beginning Sunday, the electronic billboard will carry a message asking consumers to “text the word APPLES to the number 65047” for a special offer. When consumers do, they will be sent a […]
Posted in, Marketing News, National
Sweet Georgia Peaches Launch YouTube Channel
As part of its ongoing promotional and educational program, the Georgia Peach Council has launched a YouTube channel to inform consumers about one of the state’s most popular crops. The YouTube channel includes videos to introduce consumers to the prominent growers who bring their Sweet Georgia Peaches to grocery stores, as well as informational segments […]