The Oscar Mayer brand says it is breaking new ground with the first-ever iOS device that allows early risers to wake up to the smell of bacon without lifting a frying pan. The device, named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to […]
Category: Marketing News
Posted in, Beverage News, Marketing News, West
Essentia Water Releases Its Expo West Event Schedule
Essentia Water has released its schedule of events for its booth No. 5209 at the Natural Products Expo West, March 6-9, at the Anaheim Convention Center in Anaheim, Calif. • Friday, March 7: Stop the Swish 11 a.m.-3 p.m. Trampoline athlete Jerry “Iron Man” Fleming, an AIRobics instructor at Sky High Sports in Costa Mesa, […]
Posted in, Marketing News, National
General Mills, Kroger Support NASCAR Driver With No. 3 Cheerios Box
In conjunction with the 56th running of the Daytona 500 and to further showcase its long-standing partnership with NASCAR, General Mills has teamed up with The Kroger Co. to produce a limited-edition Cheerios box to commemorate the return of the No. 3 to NASCAR’s premier series with NASCAR champion Austin Dillon at the wheel. Beginning […]
Posted in, Marketing News, Southeast
N.C. Sweet Potato Commission Holds February Promotion At Retail
The North Carolina Sweet Potato Commission and North Carolina Department of Agriculture and Consumer Services is running a new retail promotion across the state this month in honor of Sweet Potato Month. The promotion, “52 Ways to Love Sweet Potatoes,” highlights the versatility and nutritional benefits of sweet potatoes. Components of the program include in-store […]
Posted in, Marketing News, National
Report: Marketers Fail To Incorporate African American Demographic
With a population of 44 million and buying power more than $1 trillion in 2013, African Americans are a key segment in a U.S. economy that is increasingly reliant on purchase patterns of minority consumers, according to “The African-American Consumer Market, 9th Edition,” a report by market research publisher Packaged Facts. By 2017, the buying […]
Posted in, Beverage News, Marketing News, National
V8, ‘Wheel Of Fortune’ Team Up For On-Air And Online Promotion
The V8 and “Wheel of Fortune” brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of “Wheel of Fortune’s” “Always Great! Wheel & V8 Week,” a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and […]
Posted in, Marketing News, National
Morton Salt Refreshing Brand This Year As Iconic Salt Girl Turns 100
Morton Salt is launching a year-long campaign in honor of the Morton Salt Girl, who marks her 100th year as the face of the brand in 2014. Morton Salt also is refreshing its brand this year by updating its logo and introducing a new packaging design system. “This is a milestone year for Morton Salt,” […]
Posted in, Marketing News, National
Oikos Unites Stamos With Former Full House Co-Stars For Big Game
Dannon Oikos says it’s bringing former “Full House” stars John Stamos, Bob Saget and Dave Coulier together in America’s living rooms to show just how entertaining a better-for-you snack can be. After making its mark as the first yogurt brand to advertise in the big game in 2012, Dannon Oikos returns for the second time […]