Good Earth Teas Inc., maker of bold herbal tea blends, and celebrity chef Elizabeth Falkner have partnered to create an exclusive line of recipes featuring Good Earth’s tea fusions. Additionally, the brand’s Facebook fans will have the opportunity to enter the “Taste the Tea Untamed Sweepstakes” for the chance to win a culinary experience with […]
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Stephen Colbert Makes Super Bowl Debut With Wonderful Pistachios
Wonderful Pistachios says that Stephen Colbert, Emmy award-winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower. This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick off a new, full-year agreement with Colbert under the campaign theme, […]
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Tyson Rolls Out ‘Just Add This’ Program To Form New Habits In New Year
Many people set goals to improve their well-being in the New Year. Tyson Foods Inc., makers of Tyson Grilled & Ready fully cooked chicken and beef products, says it is helping people do just that with a few simple steps through its new “Just Add This” program. The program encourages people to make small adjustments […]
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Michigan Family Wins Eckrich’s Ultimate Tailgate Contest
Eckrich, a part of the John Morrell Food Group, a division of Smithfield Foods, has announced the winner of its Ultimate Tailgate sweepstakes that includes a chance to meet college football analyst Kirk Herbstreit, participate in a VIP tailgate experience and attend the college title game in Pasadena, Calif. William McGrath of Charlotte, Mich., is […]
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Mario Lopez Partners With Avocados From Mexico On Holiday Promotion
Host of “Extra” and “The X Factor” Mario Lopez has partnered with Avocados from Mexico (AFM) to celebrate this holiday season by showcasing how his family combines Mexican and American holiday traditions, including the use of fresh avocados from Mexico in his favorite recipes. Those recipes and more are available on the AFM website to encourage […]
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Study: Crowded Stores Lead Consumers To Think And Behave Differently
Recent research in the American Marketing Association’s Journal of Marketing Research finds that, as the environment becomes more crowded, consumers show an increased preference for products with safety connotations. Crowds also cause consumers to process marketing messages differently and actually appear to become more averse to risk in general. Whether shopping for groceries at a […]
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The Hershey Co. Promotes Dark Chocolate As The New Dessert
A recent study by The Hartman Group on U.S. eating habits reveals that the percentage of Americans savoring dessert after dinner has increased 5 percent since 2009, and 78 percent of treats enjoyed after dinner include chocolates. At the same time, there has been a resurgence in consumers purchasing trade-up and premium dark chocolate since […]
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Brands Improve Ad Response By Targeting Based On Price Sensitivity
According to a new research report published by customer science company dunnhumby, a consumer’s sensitivity to price greatly influences his or her response to advertising tactics and the channel of delivery. Further, common demographically based media targets do not align with price sensitivity, suggesting that a brand that buys ads targeted to “moms,” for instance, is […]