Nestea is bringing back the brand’s iconic “Nestea Plunge” with a new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new...
Marketing News
Norseland Inc. of Darien, Conn., has appointed Carter Califri as GM of sales and marketing. “With 20 years experience in sales and trade marketing, Carter’s breadth of...
Moms, young and old, often turn to their own mothers (and extended family) for advice, and now Kellogg’s is extending that community by bringing Latina moms...
“Happy Days” was the theme this year for the Lipari Food Show, held April 9 in Novi, Mich. To set the Happy Days mood, shiny, new-looking 1950s-era cars were rolled into...
A consumer panel discussion during the 2014 Inmar Forum, hosted by Winston-Salem, N.C.-based technology company Inmar, brought out commentary from the panelists...
Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters, according to Mooslyvania, an independent digital advertising agency. The...
The Sunshine Sweet Corn Farmers of Florida (SSCF) is growing its marketing support for retailers this spring with its first-ever television advertising campaign. As part...
Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social...