Schraad & Associates’ San Antonio division has been awarded the T. Marzetti National Broker of the Year Award. Schraad’s grocery team and ProducEdge team delivered record growth to Marzetti’s produce, Sister Schubert frozen, New York grocery and frozen and Reames Egg Noodle frozen brands. “Both retail teams executed significant plan-o-gram initiatives and new item launches […]
Category: Marketing News
Jones Soda Reveals Winner Of Second Annual Photo Contest
Jones Soda Co., a leading premium beverage company known for its customer-designed packaging, has named the grand prize winner of its second annual “Jonesin’ for a Fiat 500” summer photo contest. Christopher Kollmann of Fallston, Maryland, takes home a new Fiat 500, a one-year supply of Jones Stripped, surf lessons with professional surfer and Jones […]
MMI Hires Director Of Business Development
Marketing Management Inc. (MMI) has hired Victor Cascio as director of business development. In this role, Cascio will help pursue new business relationships on behalf of MMI. “Having an opportunity to work at MMI is extremely exciting for me, and I’m fortunate to be joining such a respected company that prides itself on top-quality service,” […]
Survey Reveals Most Shoppers Want More Non-Food Product Demonstrations In Stores
Interactions, a provider of retail services and product demonstrations for retailers and brands, has released its fifth Retail Perceptions trend report, “Retail Insights: The Consumer Demand for Non-Food Demonstrations.” The report includes insight on how product demos have become essential in driving new product discovery and increased brand loyalty. According to the report, 96 percent […]
FMI Study Scans Perceptions Among Grocery App Users
A new study finds that the more active a shopper is with social media, the less likely it is that shopper will use a grocery retailer’s app in a store. The study, from the Food Marketing Institute (FMI) and Saint Joseph’s University, also finds that shoppers with large grocery expenditures were most active in utilization […]
NatureSweet Tomatoes Sponsoring Santa Selfie Hashtag Contest
NatureSweet Tomatoes wants to spread holiday cheer by giving customers a chance to win some extra spending money. Today through Dec. 5 customers are encouraged to find the NatureSweet Tomatoes displays that feature Santa Timmy in retail and grocery stores. Snap a selfie with the little tomato in a Santa hat, then upload and share […]
Rural Minnesota Company’s Product One Of Oprah’s ‘Favorite Things’
Annie B’s, a small, family-owned company in Minnesota, has been given a gift itself: Its wooden box of caramels has been chosen as one of Oprah’s “Favorite Things” for 2014. The rustic gift box is filled with 35 caramels and is available in Original; Sea Salt Caramel; or assorted, which includes Original, Sea Salt Caramel […]
Unilever U.S. Revamping Buttery Spreads Portfolio
Unilever U.S. says it is transforming its current buttery spreads portfolio, beginning with I Can’t Believe It’s Not Butter!, into new recipes made with real, simple ingredients like a blend of plant-based oils, purified water and a pinch of salt—and no artificial preservatives. The transformation of the spreads portfolio is part of what Unilever calls its […]
