On behalf of nearly 1,600 growers of Northwest pears, Pear Bureau Northwest has introduced a redesigned trade website focused on “the business of pears.” Providing pear category resources from crop information to training and marketing support, this mobile- and tablet-ready website provides a localized tool kit for growing pear category sales. “We have conducted a […]
Category: Marketing News
Posted in, Independent Store News, Marketing News, Southwest, Store News
Buy For Less Gives Away New Home Just In Time For Christmas
This Christmas season is one Oklahoma City resident Barbara Allen likely will never forget. Santa, a.k.a. Buy For Le$$, gave her a new home on Dec. 19. She held the winning key to the front door of the 1,642-s.f. house located in Sycamore Creek in Yukon, Oklahoma. “It’s been a tough year and this is […]
Posted in, Grocery Industry, Grocery News, Marketing News, National, Suppliers
New Study Forecasts Growth In Grocery Spending For Holiday Season
‘Tis the season to be shopping, and a new study from Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, shows 57 percent of shoppers who were surveyed plan to spend more on groceries during the 2015 holiday season as compared to last year. Acosta’s shopper survey, conducted in early […]
Posted in, Beverage News, Center Store, Marketing News, National, Suppliers
Bud Light Gets A Redesign
Bud Light has unveiled its plans for a new look. This redesign—the first major overhaul of Bud Light’s visual identity in eight years—will include a reimagined Bud Light logo and contemporized primary and secondary packaging and is part of a larger brand evolution under way at Bud Light. “In 2016, we’ll put a more modern […]
Posted in, Marketing News, National, Produce News, Suppliers
Report: Q3 Sales Of ‘eat brighter!’-Branded Products Up Among 78% Of Suppliers
Results from a recent survey administered by Produce Marketing Association’s (PMA) Research Center show eat brighter! growing in presence, with 78 percent of suppliers reporting an increase in sales of products branded with eat brighter! during the third quarter of 2015. The study also finds increased activity over this period among grower-shippers and promotional boards […]
Posted in, Bonus Content, Marketing News, National, Produce News, Shelby Signature Content
Disney Is Using ‘The Force’ For Good
by Terrie Ellerbee/associate editor Since 2006, the goodies in Walt Disney Co. parks haven’t been as fatty, sweet or salty as they once were. That’s when the company updated its nutritional standards. The better-for-you change became no less than a guiding force for the organization, said John King, VP of licensing, consumables and Disney consumer […]
Posted in, Marketing News, Produce News, West
December Marks National Pear Month And Peak Season
The U.S. Department of Agriculture has officially declared December as National Pear Month, a time to celebrate the abundance and variety of USA Pears, now at their peak and available nationwide. Pears can star in festive appetizers and holiday feasts, gifted fresh, preserved as jam or chutney, and as portable, healthy snacks throughout this active […]
Posted in, Marketing News, Southeast
Flavor Of Georgia Contest To Host 10th Annual Event
Whether it’s a specialty sweet treat, small-batch pork sausage or pimento cheese made from Grandma’s secret recipe, the University of Georgia’s (UGA) Flavor of Georgia Food Product Contest shines a spotlight on the state’s craft food scene. The contest, which will celebrate its 10th year in 2016, has served as a springboard for participating food manufacturers, […]