San Antonio, Texas-based H-E-B and the Houston Outlaws have partnered to bring the family-owned food retailer into the world of eSports through the team’s South Texas representation in Activision-Blizzard’s Overwatch League. This partnership marks Houston Outlaws’ first partner branding integration on the sleeves of their uniforms, with H-E-B adorned on all home and away jerseys. […]
Category: Marketing News
Posted inMidwest, Center Store, Grocery Industry, Grocery News, Home Page Slider, Marketing News, Suppliers
Life Cereal Auditions Children For New Ad Campaign
Life Cereal is looking for the next generation of “Mikey” for its new advertising campaign, encouraging parents to audition their children for the role. Life, owned by The Quaker Oats Co., is launching a nationwide contest to help the brand find the next face for an upcoming advertising campaign. “Though four decades have passed since the […]
Posted inGrocery News, Grocery Industry, Home Page Slider, Marketing News, Produce News, Southwest, Suppliers, Supply Chain News
Dallas-Based DMA Solutions Celebrates 15th Anniversary
Dallas, Texas-based marketing agency DMA Solutions, which exclusively serves the fresh produce industry, is celebrating 15 years of service. The company specializes in providing an array of measurable marketing solutions to fresh produce companies throughout the supply chain. Founder and CEO Dan’l Mackey Almy, who has an extensive background in fresh produce sales, saw the […]
Posted inSoutheast, Equipment & Technology, Grocery Industry, Home Page Slider, Independent Store News, Marketing News
Alliance Retail Group Works With RSA America On Loyalty Platform
Alliance Retail Group is working with supermarket technology company RSA America to develop a loyalty platform for customers. RSA will provide a loyalty platform that promotes profit opportunities, customer engagement and real-time analytics. “This strategic partnership will benefit members and vendors alike because RSA has helped customers grow sales through their platform. We have seen […]
Posted inHome Page Slider, Grocery Industry, Grocery Store Layout, Independent Store News, Marketing News, Merchandising News, National, Store News, Wholesaler/Distributor News
IGA Launches ‘Local Equals Fresh’ Up-Branding Kit
IGA has launched its “Local Equals Fresh” up-branding kit in an effort to educate shoppers on its promise to buy from local and regional family farms whenever possible. “The number of people who are focused on their health is the greatest it’s ever been, and that’s across all ages and income levels,” said Devora Rogers, […]
Posted inMeat/Seafood/Poultry, Amazon Fresh, Association News, Grocery News, Marketing News, National, Perishables, Whole Foods
Leverage AI to Enhance Shoppers’ Beef Knowledge & Increase Loyalty, Spending, Trips
Sponsored content by Beef. It’s What’s For Dinner. It’s hard to go more than a day in the retail industry without hearing about another artificial intelligence (AI) advancement or partnership. AI is being embraced by retailers, and businesses at large, for a range of business enhancing tactics: everything from optimizing inventory and pricing strategies to […]
Posted inH-E-B, Grocery Industry, Home Page Latest News, Independent Store News, Marketing News, Southwest, Store News
H-E-B Surprises Guests At ITK Restaurant Event
H-E-B dished a big surprise to media, influencers and foodies March 8 in Austin, Texas, at a one-night-only dining experience under the pretense of “ITK Restaurant Group.” Between the Herb-infused Tenderloin and the Raspberry Lavender Demi, H-E-B was revealed as the true host behind the event. H-E-B is one of the nation’s leading independent food […]
Posted inHome Page Slider, Bashas', Grocery Industry, Independent Store News, Marketing News, Merchandising News, Store News, Supply Chain News, West
Craft Joins Bashas’ As Procurement, Marketing And Merchandising VP
Bashas’ Family of Stores has hired Barry Craft as VP of marketing, merchandising and procurement for more than 100 grocery stores in Arizona. After a transition period, Craft will take over responsibilities from Phil Hawkes, a longtime Bashas’ veteran who is retiring. Craft comes to Bashas’ with a supermarket background in merchandising, marketing and category […]