Sponsored content By Mark Fairhurst, VP of marketing, Mercatus Technologies Inc. As VP of marketing at Mercatus, Fairhurst leads the development of the company’s overall marketing and brand strategy and related programs. He’s also co-host on “The Digital Grocer” podcast and brings to the show a marketer’s perspective on the rapidly evolving grocery tech landscape. […]
Category: Industry Leaders Speak
Posted inIndustry Leaders Speak, Amazon Fresh, Whole Foods
How To Adapt To The Changing Grocery Industry
Sponsored content By Stephen Midgley, VP of marketing, Invafresh As VP of marketing at Invafresh, Midgley is recognized as an award-winning industry veteran with a track record of developing world-class marketing teams. With more than 20 years of marketing leadership experience, he is focused on marketing innovative technology that positively impacts people every day – […]
Posted inIndustry Leaders Speak
Industry Leaders Speak – LOC Software
Sponsored Content Rene Stai, head of marketing, LOC Software At LOC Software, Stai drives marketing and events. LOC Software is the fully connected point of sale platform solution, bringing together all aspects of your data in and outside the store. By linking all of your data, whether from your point of sale, receiving or online, […]
Posted inIndustry Leaders Speak
What Does A Point Of Sale Software Really Do For You?
Sponsored Content Taking the time to evaluate your point of sale needs will make the difference for your business today and tomorrow. When you think of selling a product, it’s as easy as taking a product from the shelf, taking money from that customer, and the customer is satisfied with that product. Sure, why not? […]
Posted inIndustry Leaders Speak, Home Page Latest News
Retailers’ Response To Shifting Behavior Is Impressive, Ongoing
Sponsored Content Two words that best describe the CPG and grocery retail industry’s response to changes in consumer behavior are impressive and ongoing. First, it was the pandemic that drove massive overnight changes in the ways consumers shop for grocery retail essentials like food, health and beauty products, personal care and household items, and even […]
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Industry Leaders Speak – Vericast
Sponsored Content Julie Companey, director, client strategy for Vericast At Vericast, Companey focuses on strategies that combine the world of online and offline media to engage consumers and drive them to act. Companey’s data- and insight-driven approach to helping clients is especially important amid the shifting consumer behavior in today’s environment. She has more than […]
Posted inIndustry Leaders Speak, Home Page Latest News
Digital Marketing: How To Make It Work In Your Store
Sponsored Content For years, maybe even decades, you’ve been told that you need to “go digital” with your store’s marketing. Well, it’s 2022 and I’m willing to bet that you’ve taken at least one, if not a handful, of your marketing tactics in a digital direction. So, here are two questions you’re likely to ask […]
Posted inIndustry Leaders Speak, Home Page Latest News
3 Methods For Reducing Grocery Store Shrink
Sponsored Content Grocery store shrink has been at an all-time high, costing the retail industry around $61.7 billion in sales. It’s a problem that can be mitigated. But how? Hint: It involves more than hiring a loss prevention officer or implementing video to catch the bad actors. A more holistic approach that includes implementing controls, […]