The Kroger Co. has expanded its Simple Truth Recycling Program – offering customers a free and easy way to recycle flexible plastic packaging – to include all private-label brands, including Private Selection, Kroger Brand, Comforts, Luvsome, Abound and more. The newly expanded Kroger Our Brands Recycling Program is the first program of its kind and advances the retailer’s Zero Hunger […]
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Kellogg Co. And 7-Eleven Team Up To Break Guinness World Record
Kellogg Co. and 7-Eleven have unveiled the World’s Largest Box of Toaster Pastries filled with Pop-Tarts in the parking lot of the 7-Eleven Store Support Center in Dallas, Texas. The box set a new Guinness World Record. Filled with 1,331 pounds of individual packages of toaster pastries, the box will be donated directly to the North Texas […]
Publix Giving $2M To Florida Everglades Restoration
Lakeland, Florida-based Publix is contributing $2 million to remove invasive trees and plants in 1,000 acres of wetlands in the Florida Everglades. These trees and plants use more than their share of water, interrupting Florida’s natural water system. The company is funding projects at Corkscrew Swamp Sanctuary and the saline glades in Everglades National Park that will restore the health of these habitats and return an estimated 174 million gallons of water per year to the local environment. “A clean water supply is fundamental to the health and […]
Fall And Winter Holidays Drive Higher Avocado Sales
Holiday avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados during the 2020 fall and winter holidays. The Hass Avocado Board’s recently published fourth-quarter holiday retail report indicates that Halloween, Thanksgiving, Christmas and New Year’s Eve all reached record-high volume and drove a combined 187 million units in retail […]
Chicory’s New Survey Decodes The Omnichannel Shopper’s Path
The grocery shopper’s path to purchase from digital to in-store and other online environments has always been obscure. Chicory, a digital shopper marketing platform, conducted a survey of 1,041 consumers who are the primary cooks in their households in order to discover how digital habits influence in-store and digital grocery purchases. These are just a […]
Big Y Launches New E-Commerce Platform, myPicks
In an effort to provide one more option for customers to shop for their groceries, Big Y has launched its newest e-commerce platform, myPicks online ordering. It provides an easy, contactless way for Big Y customers to get their food by clicking through their order online for curbside pickup. In partnership with a state-of-the art […]
Acosta’s FrontLine Marketing @Home Changes Product Sampling
COVID-19 significantly changed consumer grocery shopping behaviors, including product sampling, an important tactic for the consumer-packaged goods industry. What’s more, 36 percent of shoppers don’t plan to sample products in-store post-pandemic, according to Sampler research. FrontLine Marketing, a consumer marketing and merchandising activation company and division of Acosta, has launched the FrontLine Marketing @Home program, […]
IRI Launches New OmniMarket And OmniConsumer Solutions
IRI, a provider of innovative solutions and services for consumer, retail and media companies, has expanded its omnichannel measurement capabilities with the launch of two new solutions: IRI OmniMarket and IRI OmniConsumer. “These two new solutions represent the first omnichannel measurement, at scale, for our industry,” said Andrew Appel, president and CEO of IRI. “We have […]
