Lenexa, Kansas-based Hostess Brands is launching six fall-flavored treats, including the addition of a new variety for its seasonal lineup. The returning snacks for autumn include Pumpkin Spice Flavored Twinkies, Iced Pumpkin Flavored CupCakes and Caramel Crunch Donettes. The Halloween lineup will feature Spooky Twinkies and ScaryCakes, along with the new Creepy Caramel Ding Dongs. “As fall approaches, consumers […]
Category: Snacks Brands
Posted inProduce News, Marketing News, Snacks Brands, Southwest
Avocados From Mexico, Takis Collaborate On Shopper Campaign
Dallas, Texas-based Takis has partnered with Avocados From Mexico to launch a new shopper marketing campaign, “Guackeepers Keep it Good.” The companies have recruited two soccer players, Landon Donovan and Rafael Márquez, as the company’s “Guackeepers.” The “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement and innovative recipe inspirations for fans. “What […]
Posted inPackaging News, Snacks Brands, Southwest
Stryve Foods, Fields Of Honor Release New Packaging
Plano, Texas-based Stryve Foods has announced its partnership with Folds of Honor, a nonprofit that provides scholarships to the families of America’s fallen and disabled service members. The nonprofit also helps by partnering with brands, such as Stryve Foods, in order to achieve the goals that allow for academic pursuits. Since 2007, more than 35,000 scholarships have been awarded for […]
Posted inMeat/Seafood/Poultry, Midwest, Snacks Brands
Kraft Heinz Debuts ‘Lunchabuilds’ With Online Ordering
Chicago-based Kraft Heinz and its brand, Lunchables, unveils an “Order This Build” functionality, allowing families to order the packs needed to create different “Lunchabuilds” creations. With more than 25 different Lunchabuilds including a bear, dinosaur, helicopter and drum set, fans can find the products they need and download the building blueprint directly from its website. […]
Posted inPackaging News, Snacks Brands, Southwest
Frito-Lay Adds Ruffles Ridge Twists To Product Line
Plano, Texas-based Ruffles is partnering with the WNBA and one of its players, A’ja Wilson, to launch the Ruffles Ridge Twists product line. The new Ruffles Ridge Twists also come in Double Cheddar and Wilson’s own flavor, Smoky Barbecue. “I grew up eating Ruffles so it’s a dream come true to join the family of Chip Deal athletes and […]
Posted inMeat/Seafood/Poultry, Snacks Brands, Southwest, Supply Chain News
Southern Recipe Celebrates Truck Driver Appreciation Week
In Dallas, Texas-based Southern Recipe’s Annual Truck Driver Appreciation Week campaign, the brand will celebrate the truck driving industry and support St. Christopher Truckers Relief Fund with a $7,500 donation. “There’s not a day that goes by that we take our truck drivers for granted. In the midst of a challenging time for many industries, they’re still moving […]
Posted inSnacks Brands, Southwest
Frito-Lay Introduces Chip Mashups With Familiar Flavors
Plano, Texas-based Frito-Lay’s is relaunching the Lay’s Flavor Swap lineup, along with the new Lay’s Kettle Cooked Fritos Chili Cheese. “What makes the Lay’s Flavor Swap lineup so much fun is the combination of flavors our fans know and love to create a new-but-familiar snacking experience,” said Stacy Taffet, SVP of brand marketing, Frito-Lay North America. “This […]
Posted inSnacks Brands, Northeast
The Hershey Company Receives Great Place To Work Certification
Pennsylvania-based The Hershey Company has been certified by Great Place to Work, based on what current employees say about their experience working at Hershey. This year’s survey of Hershey employees noted justice, pride and leadership as strengths for the company. Hershey’s U.S. business joins operations in Brazil and India in receiving this honor. “Great Place […]