Mission, Texas-based Winter Sweetz, a grapefruit brand owned by Lone Star Citrus, is launching “Sweeter in Texas,” a sweepstakes to celebrate Texas’ red grapefruit season during the holidays and through the New Year. “This season’s harvest is one of our very best yet, and we are thrilled to share our excitement to ignite demand this year by way […]
Category: Produce News
Posted inProduce News, Home Page Slider, National
United Fresh’s BrandStorm Marketing Conference Goes Virtual
United Fresh’s sixth annual BrandStorm event will take place online from March 9-11. The signature marketing conference will gather produce marketers for strategic and tactical education, idea-sharing and innovative dialogue with peers and colleagues across the globe. BrandStorm, a project of United Fresh’s Produce Marketing and Merchandising Council, has been developed to engage all levels […]
Posted inProduce News, Home Page Slider, National
PMA Caps Off 2020 Virtual Town Hall With Insights From Industry Leaders
Produce Marketing Association will cap off this year’s Virtual Town Hall Series with a candid conversation featuring Bruce Taylor of Taylor Farms and John Anderson of The Oppenheimer Group. PMA CEO Cathy Burns will host this fireside chat, providing a forum for all three leaders to share their insights and perspectives on 2020 and how […]
Posted inProduce News, Home Page Slider, Southwest
Mastronardi Produce To Open New Omnichannel DC In Laredo, Texas
Mastronardi Produce, a greenhouse pioneer that sells and markets fresh fruits and vegetables under the Sunset brand, has announced the opening of a new 185,000-square-foot facility in Laredo, Texas, near its current distribution center. Customized to the company’s needs, the warehouse was designed to efficiently provide pick-and-pack operations in support of the ever-increasing demand for Sunset-branded fruits and […]
Posted inProduce News, Home Page Slider, Southeast
Del Monte Fresh Produce Expands Sales Of Pink Pineapple, Pinkglow
Del Monte Fresh Produce N.A., a North American marketers and distributor of high-quality fresh and fresh-cut fruit and vegetables, will expand its exclusive Pinkglow Pineapple to select retailers in limited markets throughout the U.S. The Pinkglow Pineapple is a novel pineapple with a pink interior, uniquely grown by Coral Gables, Florida-based Fresh Del Monte and now available in new […]
Posted inProduce News, Home Page Slider, National
Consumer Demand Leads Zespri To Plan Year-Round Supply Of Kiwifruit
Since the launch of Zespri’s SunGold Kiwifruit into the American market six years ago, demand has made it one of the fastest growing fruits in the fruit bowl. A combination of creative sampling, a new vertically designed package and an effective consumer campaign has contributed to a sales increase of more than 31 percent in […]
Posted inProduce News, Home Page Slider, Southwest
America’s Love Of Avocados Drives Economic Growth
According to a new economic contribution analysis from Texas A&M University, the imports of Mexican Hass avocados have made substantial contributions to the U.S. economy during the 2019-2020 growing season. In this timeframe, more than 2.1 billion pounds of avocados were imported into the U.S. from the Mexican state of Michoacán – fueling consumers’ love of […]
Posted inProduce News, Home Page Slider, National
United Fresh Releases Fall 2020 Fresh Insights For Foodservice
The fall 2020 issue of United Fresh’s Fresh Insights for Foodservice is now available. Sponsored by Produce Alliance, this quarterly report highlights on-trend foodservice applications for fresh produce in restaurants, at retail, in meal kits and more. “The ongoing pandemic continues to create challenges for foodservice operators and supplier partners and pivoting to meet the […]