by Karen Caplan/President and CEO, Frieda’s Specialty Produce If you’re a retailer, you’ve probably already set your ads for the upcoming holidays, Thanksgiving and Christmas. And chances are you’ve chosen pretty much the same selection of produce items to feature as you did last year: orange sweet potatoes, green beans, Russet potatoes and cranberries. I’m […]
Category: Produce News
Bowery Opens Second Indoor Farm In New Jersey
Bowery Farming, a New York City-based indoor-farming company, has opened a second facility in Kearney, New Jersey. Company officials say the new facility is the most technologically sophisticated, commercial indoor farm in the world, producing 30 times more output than its New York City location. The opening of the New Jersey facility will result in more […]
Loop Neighborhood Opens Two New Locations
Loop Neighborhood, an all-in-one convenience store and marketplace, has opened two new California locations in Silver Creek and Norco. Loop was built upon the philosophy that nutrition and convenience should not be mutually exclusive. To do this, the company says it set out to change the conventional image of convenience stores in order to redefine what […]
Tree Top Launches New ‘Sweet And Tart’ Granny Smith Apple Cider
Tree Top is unveiling what it says is the only premium pure pressed “sweet and tart” cider on the market, with its 100% Pure Pressed Sweet & Tart Apple Cider. The Granny Smith apple is the star of this new blend, prompting the company to create a new word for the unique taste: “swangy.” “Part […]
Wonderful Halos Kicks Off New Season With $30M Marketing Campaign
Mandarin brand Wonderful Halos continues to build on its success as it prepares to kick off its biggest season ever this November, with a $30-million integrated marketing campaign designed to accelerate category growth. The campaign features the brand’s “Good Choice Kid” television commercials, along with Halos’s biggest digital investment yet, which will increase visibility across […]
CAC To Kick Off 40th Anniversary At PMA Fresh Summit
The California Avocado Commission (CAC) is celebrating the start of its 40-year anniversary at the Produce Marketing Association (PMA) Fresh Summit event this year. Fresh Summit will take place at the Orange County Convention Center in Orlando, Florida, Oct. 17-20, and CAC will have a booth during the Expo on Friday, Oct. 19, and Saturday, […]
Frieda’s Kicks Off Chilean Kumquat Season
Fresh kumquats from Chile, which are in season starting in late August, soon will be in consumers’ hands. “Shoppers are asking for kumquats year-round, not just in the winter anymore,” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “Even Oprah recently mentioned her kumquat trees and sharing the fruits with her friends.” Kumquats are […]
Dome Joins Potatoes USA As A Global Marketing Manager
Kayla Dome has joined Potatoes USA’s staff as a global marketing manager in the organization’s retail sector. Dome comes to Potatoes USA with a background in merchandising and sales. She spent the last several years working in the produce industry for Grimmway Farms, where she managed sales and merchandising for the fresh produce category. Most […]
