Mountain Dew and Grammy Award winning recording artist Lil Wayne hosted a VIP ceremony Wednesday to officially cut the ribbon on a new skatepark in New Orleans’ Ninth Ward district, a key component of the partnership known as the DEWeezy project that was announced in March 2012. “We’re very excited to be a part of […]
Category: Beverage News
Posted in, Beverage News, Marketing News, National
Blackheath Beverage Group Partners With Iglesias’ Atlantico Rum
Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. […]
Posted in, Beverage News, National, New Products
Consumers Help Choose New Budweiser Beers For ‘Project 12’ Pack
And then there were three. “Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe worthy of the Budweiser name. After internal discussion and debate, six of the recipes were chosen to be brewed in small batches. Now, after a summer-long nationwide sampling effort […]
Posted in, Beverage News, National
America’s Beer Distributors Commemorate Constitution Day
Today, America’s beer distributors are joining citizens throughout the country in commemorating Constitution Day, which celebrates the formation and signing of the U.S. Constitution on Sept. 17, 1787. National Beer Wholesalers Association (NBWA) President and CEO Craig Purser issued the following statement: “NBWA welcomes the celebration of our nation’s Constitution, including its role in establishing […]
Posted in, Beverage News, Executive News, National
PepsiCo President Leaves For Role At Pilot Flying J Oil Corp.
John Compton, PepsiCo’s current president, has chosen to depart PepsiCo to become CEO of Pilot Flying J Oil Corp. based in Knoxville, Tenn. PepsiCo Europe CEO Zein Abdalla has been appointed president of PepsiCo, while PepsiCo executive Enderson Guimaraes has been named CEO of PepsiCo Europe, succeeding Abdalla. PepsiCo Chairman and CEO Indra Nooyi said, […]
Posted in, Beverage News, Center Store, National
Amstel Wheat Bottles Hit Shelves
Amstel Light, a leading imported light beer from Amsterdam, officially announced that Amstel Wheat Bier, a pure hefeweizen, is now available in bottles in select markets in the U.S. After launching in draught in seven markets in September 2011, fans of the beer now will be able to find Amstel Wheat on the shelves of […]
Posted in, Beverage News, National, Southeast
Anheuser-Busch Ships 103K Cans Of Water For Isaac Relief Efforts
Anheuser-Busch has shipped 4,312 cases of emergency drinking water—or 103,488 cans—to affected areas to support Hurricane Isaac relief efforts. The emergency water has been made available to communities and relief organizations assisting impacted residents. “Relief workers and people in the region are in need of emergency drinking water, and this is one way we helped […]
Posted in, Beverage News, Equipment & Technology, National
Aluminum Can Leads As Most Recycled Beverage Container
The U.S. recycling rate for aluminum beverage containers jumped seven percentage points, from 58.1 percent to 65.1 percent for 2011, the Aluminum Association, Can Manufacturers Institute (CMI) and Institute of Scrap Recycling Industries (ISRI) have announced. That means 61 billion cans were recycled in 2011, a milestone that marks solid progress toward the industry’s goal […]