Essentia Water will kick off its Super Summer Hydration Giveaway on Friday, June 21. The 50-day online promotion that runs through Aug. 9 is hosted at www.EssentiaWater.com/Super and on Essentia’s Facebook page. Contestants over the age of 18 will share their favorite ways to stay hydrated by posting a brief paragraph or photo on Essentia’s […]
Category: Beverage News
Posted in, Beverage News, C-Store News, National
RaceTrac’s Sodapalooza Returns For Summer
Already in full swing in Georgia, Florida and Texas stores, RaceTrac is offering 32-oz. fountain drinks and 16-oz. frozen beverages for $0.69 all summer as part of its Sodapalooza promotion. In addition, all stores are unveiling a new RaceTrac Value Menu, with 12 items offered for either $.99 or $1.99. Items include sunflower seeds, fresh-baked […]
Posted in, Beverage News, Marketing News, National
Louisville Is Pilot Market For New Bud Light Vented Can
This summer, Louisville, Ky., will pilot market the new 12-oz. Bud Light Vented Can—an innovation featuring a first-of-its-kind, self-contained venting tab that delivers what Anheuser-Busch calls the “smoothest drinking experience in a can.” The integrated tab design gives consumers the freedom to enjoy the superior drinkability of Bud Light in a vented can without the […]
Posted in, Beverage News, National
Food, Bev Companies Surpass 2015 Goal Of Reducing Calories In U.S.
The Healthy Weight Commitment Foundation (HWCF) says that America’s top food and beverage companies have exceeded their goal of reducing 1.5 trillion calories in the marketplace in the U.S. This announcement comes three years after a 2010 commitment by the HWCF and its 16 food and beverage corporate partners to the First Lady’s Partnership for […]
Posted in, Beverage News, National, New Products
AriZona Beverages, Shaquille O’Neal Team Up For Cream Soda Line
AriZona Beverages and Shaquille O’Neal are entering new territory with an all-natural line of cream sodas. The partnership was announced via social media on Twitter and Facebook by Shaquille O’Neal and AriZona Beverages to their combined audiences totaling nearly 14 million followers. AriZona Beverages is known for its big cans and big value, so a […]
Posted in, Beverage News, Marketing News, West
San Fran Sues Monster For Marketing To Kids Despite Alleged Health Risks
San Francisco City Attorney Dennis Herrera has filed a lawsuit against Monster Beverage Corp. for allegedly violating California law with its marketing of highly caffeinated energy drinks to children as young as 6 years old, despite scientific findings that such products may cause “significant morbidity in adolescents” from elevated blood pressure, brain seizures and severe […]
Posted in, Beverage News, National
Coca-Cola Happiness Lounge Showcases POP Materials To Capture Trends
The Coca-Cola Co. brought an extra dose of happiness to the 2013 FMI Future Connect conference in Orlando earlier this week—in the form of the “Happiness Lounge.” Ben Middleton, director of industry communications for Atlanta-based Coca-Cola, told The Shelby Report that the setup allowed the company’s sales personnel to “reinforce some of the major initiatives […]
Posted in, Beverage News, National, New Products
Life Is Good, J.M. Smucker Co. Join Forces To Create Coffee Line
Lifestyle brand Life is Good has partnered with The J.M. Smucker Co. to create a new line of Life is Good coffee to retailers throughout North America. Life is Good coffee will be available beginning in late summer. Products will include Light Hearted, a light roast ground coffee; Happy Medium, a medium roast ground coffee; […]