As the new year approaches and thoughts turn to resolutions and self-improvement, The Shelby Report would like to let you know about a few improvements we’re making to our products. Starting early in the new year, you’ll notice some changes to our website and e-newsletters. TheShelbyReport.com is getting a new look that we think will […]
Category: From the Editor
Posted in, From the Editor, National
To Reach Young Shoppers, Go to Their Fingertips
How many more brick-and-mortar stores do we really need? Not many more, according to Dan O’Connor, president and CEO of RetailNet Group
Posted in, From the Editor, National
Leadership Is More About Your Staff Than You
FMI’s Future Connect did what a valuable conference should do—make you think about your work, and your life, in new ways.
Posted in, From the Editor, Southeast
Chain’s Outreach to Core Customers Pays Off
It is a marketing truth that it requires a higher level of investment, as well as more effort, to attract a new customer than to keep one you already have. A direct marketing test run by South Carolina’s BI-LO supermarket chain earlier this year again proves that investing money to engage, excite and show you […]
Posted in, Bonus Content, From the Editor, Southeast
Tell Me—Do You Welcome Extreme Couponers?
I’ve wanted to ask a question of our retailer readers for some time now, and for reasons I will explain in a moment, I am posing it now: Do you have major coupon users that shop your store, and if so, do you welcome them or wish they would shop somewhere else? I would love […]