Iselin, New Jersey-based Birdzi is altering grocers’ approach to personalization with the announcement of Visper 2.0. Through this program, grocers can create personalized promotions with no manual input, customizing each element to individual shoppers. Earlier this year, regional grocer Coborn’s trialed Visper 2.0 and saw an increase in loyalty. Customers expect personalization, but according to McKinsey & Company, 23 percent of shoppers believe […]
Category: Online Grocery Technology
Instacart, Quicklly To Deliver Indian Groceries In 7 Cities
Quicklly and Instacart have announced the companies’ expanded partnership to offer delivery of Quicklly’s Indian pantry staples, desi spices and sauces across seven U.S. cities: New York City; Chicago; Austin, Texas; Fremont, California; Sunnyvale, California; Naperville, Illinois; and Edison, New Jersey. The Instacart app also offers nationwide delivery of Quicklly’s ready-to-eat Indian meals kits in three to four […]
Hornbacher’s Launches EBT SNAP Acceptance For Delivery
Fargo, North Dakota-based Hornbacher’s will accept EBT SNAP for same-day delivery and curbside pickup orders placed through Instacart. With this program, EBT SNAP participants will be able to use their benefits to access fresh food and pantry staples online from Hornbacher’s eight locations across the Fargo-Moorhead market. This launch follows the U.S. Department of Agriculture Food […]
Study Shows Customers Would Delay Deliveries To Pay Lower Fee
One of the most important reasons shoppers choose not to use a grocery delivery service is that they want to pay no more than necessary, which was tied with wanting to select their own produce, according to new shopper behavior research from Mercatus, fielded June 30-July 1. Specifically, this customer desire was directed at delivery’s additional […]
SymphonyAI Retail CPG Appoints Choudhary As President
Dallas-based SymphonyAI Retail CPG has appointed Manish Choudhary as president. Chris Koziol, current president, will transition out of the role Aug. 31 after having led the organization through business transformation. “It has been an honor leading the transformation of SymphonyAI Retail CPG, and I am proud of the solid track record and foundation we have established to […]
Food Lion Expands Pickup Service At 15 Additional Stores
Salisbury, North Carolina-based Food Lion has announced the expansion of its grocery pickup service to 15 stores in the Carolinas, Georgia and Tennessee. The grocer is offering shoppers their first pickup for free. The 15 stores that now feature grocery pickup services are in Blue Ridge and Dawsonville, Georgia; Clarksville, Columbia, East Ridge, Nashville and Smithville, Tennessee; […]
Doritos Launches Triangle Tracker Program Through Snapchat
Plano, Texas-based Doritos is launching the Triangle Tracker, a nationwide hunt where any triangle in the real world can unlock exclusive experiences and rewards. Through the Snapchat AR lens that converts any triangle into Doritos and weekly TikTok challenges, Doritos is taking over famous triangular landmarks in New York, Atlanta and Memphis by partnering with brands like Guess Originals, Vivid […]
FreshDirect Exits Washington, D.C., Philadephia Service Areas
New York City-based FreshDirect has announced it will be exiting markets that are served by its Washington, D.C., and Philadelphia facilities. In order to better serve customers in the New York tri-state market, the company has said it will scale back its operations in other areas. The last day that customers will be able to […]
