Roth’s Fresh Markets, an Oregon-based grocer with nine stores in the mid-Willamette Valley, isn’t just about providing fresh groceries – it is a cornerstone of community support with an ingrained tradition of charitable giving that spans decades.
The company’s commitment to community is rooted in its culture, with various initiatives that benefit residents and organizations. In fact, company leaders have long considered community partnerships a key aspect of its core values, which also include customer service with a smile, treating employees with respect, displaying the highest level of professional integrity and offering quality perishables.
Beyond traditional donations to a range of community events and organizations within the Willamette Valley, Roth’s Fresh Markets has pioneered programs that encourage customers to participate in giving back.
A prime example of this is the Little Bell School House program, a recycling initiative. Customers can drop their empty Oregon deposit containers (cans and plastic water and soda bottles) into marked bins in-store. The 10-cent deposit from the containers is then donated to the schools.
Company officials noted that the funds are vital in providing essential classroom supplies and supporting an array of educational programs, including field trips, computer equipment and treats for school events.
“Roth’s Fresh Markets’ shoppers have generously supported the Little Bell School House program in Oregon for more than 25 years,” said Tim Jennings, president, Roth’s-Chuck’s Fresh Markets. “[It] is a convenient way for shoppers to recycle and support unfunded education programs in K-12 schools in the communities we serve, which is deeply appreciated.”
This dedication to the community is not a recent development. Since its establishment in 1962, Roth’s leaders have prioritized giving back to the very areas that have supported its growth.
The legacy of philanthropic leadership is further exemplified by Michael Roth, the former president of the company. Upon his retirement, Roth donated $1 million to three organizations – the Salem Foundation, Silverton Area Community Aid and the Oregon Garden.
[RELATED: Anchored In Eclectic Portland Area, Oregon’s Supermarket Industry Surging]