Ahold Delhaize USA has renewed its partnership with Circana, ensuring access to advanced analytic tools that drive innovation and foster collaboration with CPG companies.
“This renewed focus underscores Ahold Delhaize USA’s dedication to staying ahead in a competitive and ever-evolving retail landscape by using data as a strategic advantage to create value for all stakeholders,” said Keith Nicks, chief digital officer.
“Circana’s platform enables Ahold Delhaize USA companies to provide both CPG partners and internal teams with the tools and insights needed to make data-driven decisions.”
Circana is the preferred data provider for Ahold Delhaize USA companies, supplying analytical support to strengthen decision-making, improve supply chain efficiencies and better understand shopper behaviors.
In 2025, the partnership will introduce new enhancements to further this work, including:
- Unified common product hierarchy (CPH): Ensuring consistency and precision in data analysis;
- Enhanced reporting: Simplifying collaboration with streamlined insights;
- Comprehensive performance view: Offering a holistic perspective across all Ahold Delhaize USA brands; and
- Innovative tools: Resources like a weekly shopper promotional evaluation tool and supply chain forecast for more accurate demand planning and promotional effectiveness.
“We are thrilled to extend our strategic partnership with Ahold Delhaize USA,” said Rob Hill, president of global retail at Circana. “We look forward to continuing to support Ahold Delhaize USA’s local brands in delivering value to their shoppers and partners.”
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About Ahold Delhaize USA
Based in Salisbury, North Carolina, Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, includes five grocery brands: Food Lion, The Giant Co., Giant Food, Hannaford Supermarkets and Stop & Shop.
When considered together, the companies of Ahold Delhaize USA comprise the largest grocery retail group on the East Coast and the fourth largest in the nation.