Giant Eagle has partnered with Grocery TV to expand the grocer’s omnichannel strategy with digital advertising in nearly 200 supermarkets.
Giant Eagle selected Grocery TV for its in-store retail media model, which elevates the shopping experience, provides customer touchpoints for advertisers and streamlines network operations.
“By partnering with Grocery TV, we are adding another notable customer touchpoint to the Leap-driven omnichannel experience powered by deep insights from our myPerks customer loyalty program,” said Joell Robinson, senior director with Giant Eagle.
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Grocery TV will integrate the grocer’s screens into its advertising platform, enabling the retailer’s Leap retail media network to manage and execute brand campaigns across stores.
To supplement Giant Eagle’s efforts, Grocery TV’s media partnerships team will drive incremental advertiser engagement by including the grocer in its network of nearly 6,000 stores. Giant Eagle also will leverage the technology company’s Content Management System (CMS) to manage in-store messaging across different store zones.
“Our focus is on handling the operational complexities of managing an in-store network, so Giant Eagle can concentrate on serving their customers,” said Don Oelke, co-founder and COO of Grocery TV.
The partnership follows Grocery TV’s recent collaborations with other leading retailers. In 2025, the company will continue expanding its network with additional retailers and in-store touchpoints. For brands, it will be focused on providing additional performance benchmarks, advanced audience targeting and measurement capabilities to enhance their in-store campaigns.
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