Aldi has released its first Price Leadership Report, which the German discount retailer said shows it offers lower prices than other national grocery chains and saves shoppers $8.3 billion per year.
Conducted by Ernst & Young Quantitative Economics and Statistics Group (QUEST), the report found that shoppers have increasingly turned to Aldi as years of inflation have pressured their wallets. It also noted that Aldi’s rapid U.S. expansion, which totaled 120 additional stores in 2024, has created thousands of jobs and boosted local economies.
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Other highlights from the report include:
- Aldi saves shoppers up to 36 percent on an average shopping trip. A competitive pricing analysis revealed that families of four could save nearly $4,000 every year by shopping Aldi-exclusives over name brands.
- When it comes to value, shoppers rank Aldi first. It was the grocer most associated with the best value, low prices and quality products. Shoppers said Aldi’s selection outranked the competition 2-to-1, with 76 percent saying its brands are equal to more expensive name brands.
- The impact of Aldi goes beyond its aisles. Ernst & Young QUEST conducted an economic impact analysis of the grocer’s U.S. business and its downstream economic impact over the past eight years. The report found that Aldi operations contributed an estimated $14 billion to the U.S. economy in 2023 and supported more than 90,000 jobs (directly and indirectly). With the grocer’s plans to add 800 new stores in the next five years, that impact likely will increase.
“For the first time, Aldi has third-party analyses on our brand perception, price comparisons and estimated economic impact that prove our ability to challenge retail norms pays off. The results show that when it comes to value, Aldi is the undisputed leader,” said Jason Hart, CEO, Aldi.
“We’re setting the new standard for grocery retail by delivering unmatched savings to our shoppers, bringing us one step closer to becoming America’s first stop for groceries.”
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