Lakewood, Colorado-based Natural Grocers has added six new additions to its private-label line of household cleaning products.
Like other Natural Grocers Brand cleaning items, these new products are vegan, cruelty free and made without parabens, phthalates, sulfates and synthetic fragrances. The new organic selections come in containers made from sustainable sugar cane.
“At Natural Grocers, we are committed to expanding our house brand across all departments, and we are especially excited to grow our selection of forward-thinking household supplies,” said Raquel Isely, VP of marketing at Natural Grocers.
“It’s surprising – and concerning – that many conventional cleaning products contain harsh chemicals, problematic by-products,and other ingredients linked to health risks and environmental harm. That’s why we now require all household cleaning products on our shelves to include a full ingredient list, even though it’s not legally mandated under federal guidelines. We believe every choice matters when it comes to protecting our planet – from the laundry room to the kitchen sink. We’re thrilled for our customers to discover just how effective and reliable these new ‘Always Affordable’ cleaning products are for tackling everyday messes.”
[RELATED: Natural Grocers Introduces Private Label Organic Soups]
Some of the new products include: limited-edition spiced apple dish soap, laundry stain remover – floral fresh, organic fabric softener in lavender and free and clear scents, daily shower cleaner – mint eucalyptus, organic fruit and veggie wash and unscented organic multi-surface cleaner.
Established in 2016, the house brand currently offers more than 800 products, available exclusively at Natural Grocers stores.
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